The state of cross-channel paid search, part 3: SEM & display
In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together...
Josh Dreller
Josh Dreller has been a search marketer since 2003 with a focus on SEM technology. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on business goals. He has a deep passion to monitor the constantly evolving intersection between marketing and technology. You can follow him on Twitter at @mediatechguy.
The State Of Cross-Channel Paid Search, Part 2: SEM & TV
In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM,...
The State Of Cross-Channel Paid Search, Part 1: SEM & Social
In this first in a series on cross-channel marketing, columnist Josh Dreller discusses how paid search and paid social can work together to improve...
10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
You may consider yourself a paid search marketer, but columnist Josh Dreller explains why "data scientist" may well be a fitting...
Beyond Tag Management: The Future Of Advertising Data
In part 6 of this multi-part series on tag management, contributor Josh Dreller discusses where advertising data is headed and and what we can do to...
8 Questions To Ask Before Choosing A Tag Management System
Contributor Josh Dreller weighs in with part four of a multi-part series diving deep into tag management -- what it is, how it works, how to find a...
10 Things RTB Buyers Can Learn From SEM Veterans
Paid search and RTB are fairly similar online marketing channels — each involves bidding on ad inventory in an auction-based model. But,...