How the iPhone spawned the evolution of mobile engagement
Contributor Josh Todd takes a look at how the iPhone transformed marketing and communications, the challenges that ensued and what the next frontier...
Josh Todd is chief marketing officer for Localytics. He oversees global marketing, branding and advertising. He formerly served as vice president of customer acquisition and marketing for Constant Contact, and was also previously general manager of website strategy for the company. Prior to Constant Contact, Josh worked for Staples, Inc., where he was responsible for guiding the development of Staples’ online advertising campaigns and sports marketing sponsorships. Josh also held management positions at Terra Lycos, Greater Boston Radio Group, and Kellogg Company. Josh holds a Bachelor of Science degree in economics from Babson College, and a Masters in Business Administration from Colorado State University.
Contributor Josh Todd takes a look at how the iPhone transformed marketing and communications, the challenges that ensued and what the next frontier...
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your...
Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the...
How do you hold onto users who are abandoning your mobile app? Columnist Josh Todd offers tips on how to keep people engaged and coming back for...
Using martech's capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true...
Acquiring new app users is great, but columnist Josh Todd argues it's much more cost-effective to focus on retaining existing users. Here he shares...
Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective...
For Yahoo, it's too little, too late. Meanwhile, Nintendo is riding on Pokémon Go's success. Columnist Josh Todd takes a look at the mobile hits and...
As more and more people abandon apps that don't engage them, what can mobile marketers do? Columnist Josh Todd discusses how marketers can tap into...
How can retailers overcome their challenges with mobile? Columnist Josh Todd shares what they're doing wrong and how they can turn things...
Who's in charge of mobile in your organization? Columnist Josh Todd believes that thanks to rapid changes in the industry, we'll see the emergence of...
Are we facing a mobile engagement crisis? Columnist Josh Todd discusses the bad habits that have contributed to the problem and how marketers can...
With consumers becoming increasingly annoyed by a barrage of messages, how can marketers break out of the noise? Columnist Josh Todd offers some tips...
Columnist Josh Todd says the "good enough" approach to mobile is no longer an option. Marketers need to innovate and provide mobile audiences with a...
Are your campaign metrics leading you astray? Columnist Josh Todd has some tips to ensure you’re using the right tools and taking control of your...
How do you win back lost customers? Columnist Josh Todd reveals some key strategies for using your data to engage with users and invest in the right...
Columnist Josh Todd explains why carefully targeting push notifications and gathering the right data are critical to engaging customers in the long...
With massive amounts of data at our fingertips, how do we make sense of it all? Columnist Josh Todd explains why the answer lies in advances in...