5 Research-Based Findings Show Content Marketing Beats Native Advertising
Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your...
Kelsey Libert
Kelsey Libert is a public speaker, Harvard Business Review columnist, and VP of Marketing at Frac.tl, a company that specializes in the science behind viral marketing.
We Surveyed 1200 People To Learn How To Increase Email Effectiveness
Don't let an email faux pas turn away your customers and colleagues. Columnist Kelsey Libert has tips to improve your digital...
4 Psychological Principles That Will Make You Better At Content Marketing
Trying to pitch your content to various editors/publications? Columnist Kelsey Libert explains how you can use psychological principles to achieve...
How Playbuzz.com Attracted 58 Million Unique Monthly Visitors Within 10 Months Of Launching
What is PlayBuzz, and how did it become successful enough to surpass BuzzFeed and Huffington Post in Facebook shares? Columnist Kelsey Libert...
4 Digital Marketing Strategy Studies: Formats, Trends, Influencers & Engagement
What spells success in content marketing and other digital disciplines? Is it about the format, the distribution or the timing? Contributor Kelsey...
4 Videos That Get Cause Marketing Right
Businesses can benefit by allying with charities, and contributor Kelsey Libert explains the right way to go about this....
Survey Of 500+ Publishers Reveals How They Want To Be Pitched [Part II]
A well-written subject line is the key to getting great placements, but how do you craft a good one? Contributor Kelsey Libert shares tips based on a...
How Individual Identity Influences The Way Audiences Share [Survey Data]
What motivates us to share content? Contributor Kelsey Libert delves into a recent study by Fractl detailing how and why we share on social...
The 9 Biggest Pitfalls You’ll Face With Content Marketing Creative
Content marketing can fall flat, but how do you predict what will work? Columnist Kelsey Libert provides research-backed advice to avoid...
Here’s What 2.7 Billion Social Shares Say About Content Marketing
What headlines and topics yield the most social shares and where are they shared? Contributor Kelsey Libert from Fractl offers data from a study of...
Survey Of 500+ Publishers Reveals How They Want To Be Pitched
Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement...
The Power Of The First Follower: Analyzing The Viral Spread Phenomenon
First, watch this video: What Is This? This is a perfect example of an offline viral phenomenon whereby a single creative act, without active...
How To Activate Tribes For Viral Content Marketing Success
The idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed for...
How Playing Devil’s Advocate Will Improve Your Content
When you finish writing something, it’s tempting to sit back in your desk chair and beam — but that won’t result in great content....