7 killer ad tips for YouTube & video
Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube's video...
Kevin Lee
Kevin Lee is Co-Founder and Executive Chairman of Didit, a leading digital marketing and technology firm. With 21 years of digital marketing experience, 4 books, 500+ speaking engagements, and 780+ published columns, Kevin Lee, is a true Digital Marketing pioneer. Kevin gives back to the industry regularly and was a founding SEMPO Board Member, its first elected Chairman and longest serving original board member. Kevin is also an inventor of several platforms and technologies. Kevin’s recent inventions include a nonprofit ad exchange for PSAs, GivingForward.com and Sweeps4aCause.com conversion catalysts for email and social activation as well as brand lift. He also is launching a new hyper-local SEO platform under Didit.
Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search,...
Amazon advertising: Beyond Prime Day
Whether it's a friend, foe or frenemy, Amazon is a powerful force among both brands and marketers. Contributor Kevin Lee says if you’re planning to...
New Quality Score metrics: What matters most, and how to improve your ads
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your...
Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’
While marketers tend to focus on the 'who' of their media plan, columnist Kevin Lee explains why you can't ignore essential 'non-who' elements such...
How to decide ‘Should I bid?’
Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it's worth it to bid...
Whitelists vs. blacklists for programmatic media
Should you use whitelists or blacklists, and does it matter? In the age of fake news, says columnist Kevin Lee, it should matter a lot to...
Methbot, fake news and five other reasons SEM/SEO interest will surge
Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the...
How programmatic and header bidding will disrupt all media in 2017
Columnist Kevin Lee explains the ins and outs of header bidding in programmatic display and how it will make its way into other forms of media....
Should advertisers pressure Facebook to be audited?
In the wake of Facebook's latest metrics errors, contributor Kevin Lee discusses the impact on marketers and why an audit would help ensure the right...
Why good SEO is strategic
To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central...
Dear Google, how about OS targeting? Programmatic search?
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make...
Large marketers are winning in programmatic (Here’s what you can do to stop them)
How do you compete against the 'big boys; in programmatic? Contributor Kevin Lee discusses where large marketers have an advantage and what you can...
