Should marketers own programmatic accounts as they do with SEM & Social?
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media...
Kevin Lee is Co-Founder and Executive Chairman of Didit a leading digital marketing and technology firm started in 1996. Didit has made 11 acquisitions to transform itself into a one-stop-shop full-service marketing firm from a SEM/SEO boutique. Kevin continues to invent new technology platforms for Didit and for clients. Kevin also co-founded We-Care.com generating over $8 million for nonprofits via cause-marketing. As a true Digital Marketing pioneer, Kevin gives back to the industry via 4 books, speaking engagements, and 780+ published columns. Kevin received his MBA from Yale University and lives in Scarsdale with his wife Dr Allison Kahner and two kids.
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media...
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC...
Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space....
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational...
Trying to decide whether to use the Google Display Network or a DSP to boost your display reach? Columnist Kevin Lee weighs the pros and cons of...
Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? Columinst Kevin Lee discusses some of...
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic --...
If you're not taking advantage of the slew of targeting options available for audiences, you're missing out. Columnist Kevin Lee shares 15 tools you...
There's no question that Russia's meddling with US politics is perturbing, but columnist Kevin Lee believes some of the strategies can be applied to...
Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube's video...
As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search,...
Whether it's a friend, foe or frenemy, Amazon is a powerful force among both brands and marketers. Contributor Kevin Lee says if you’re planning to...
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your...
While marketers tend to focus on the 'who' of their media plan, columnist Kevin Lee explains why you can't ignore essential 'non-who' elements such...
Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it's worth it to bid...
Should you use whitelists or blacklists, and does it matter? In the age of fake news, says columnist Kevin Lee, it should matter a lot to...
Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the...
Columnist Kevin Lee explains the ins and outs of header bidding in programmatic display and how it will make its way into other forms of media....
In the wake of Facebook's latest metrics errors, contributor Kevin Lee discusses the impact on marketers and why an audit would help ensure the right...
To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central...