Personas, polls and personalization: What’s behind the election of our lives?
Columnist Kevin Lindsay discusses the data-driven marketing that's steering the election and explains why brands and campaigns need to dig deeper and...
Kevin Lindsay
Kevin Lindsay heads up product marketing for Adobe Target. He is an expert on conversion optimization and personalization, and speaks frequently at industry events around the globe. Lindsay was with Omniture prior to its acquisition by Adobe, and previously held product and strategic marketing positions at search software companies Mercado and Verity. Lindsay is a Canadian expat who enjoys life with his family in the hills above Silicon Valley.
What Optimization Leaders Are Doing (And You Should Be Doing, Too)
How do the top minds in digital marketing operate? Contributor Kevin Lindsay discusses the mindsets and habits that lead individual marketers -- and...
Stop The Interruptions! Marketing In The Age Of The Always-On Consumer
The growth of the Internet of Things is bringing marketers unprecedented opportunities, says columnist Kevin Lindsay. But he warns it also increases...
A Look Back On 2013 In Digital Marketing
This year was all over the map in terms of consumer optimization and conversion trends. Crowdfunding was propelled into the next stratosphere and...
5 Steps to Major League Optimization
Managing an optimization program has parallels to running a professional baseball team. To be successful, it requires a coordinated effort by many,...
Making It Personal: Taking Action On Your Customers’ Digital Body Language
You stagger into your favorite coffee shop on Monday morning at 7 a.m., yawning and desperate for a caffeine jumpstart, when Mandy the barista places...
Holiday Shopping In August? For Merchants, Now’s The Time To Prepare
Ahhh, August…just about the time to hang up the mistletoe and holly. There’s no snow on the horizon yet, but ecommerce retailers are plotting...