Kevin Ryan

Kevin Ryan is CEO of Motivity Marketing. Motivity ‘s focus is helping companies in the world of connected marketing move forward with greater impact and return than they may ever have thought possible. Kevin takes an active role in guiding the day-to-day strategic execution of client initiatives.

Looking Back Over 2012 Through Tweets

2012. Wow, what a year. The world didn’t end, yet. For me, this year was quite different from those in the recent past. I experienced several...

The Rise Of The Search Butler

Let me start this month with the following disclaimer: I despise humble bragging in all its forms. I find the whole process nauseating — so...

How Not To Write A Sales Letter

The industry’s quest for search advertising and next-gen digital technologies is endless. Though technology is undoubtedly important, too...

The Search Time Warp

Search advertising is easy. You just pop up a couple of bids and drop in some text and you are off to the races. Search ads are a cash machine and...

Yahoo’s Nose Dive. Pull Up.

The foundation of search lies in the definitions of what people want and what makes them click to find what they seek. In other words, search is the...

Train Wreck Scenario: Search Marketing

A cold harsh inevitability of your career in digital marketing is that you will come across a disproportionate number of people who know a lot less...

Avoiding Three Common SEO Gremlins

You’d think at this stage of the search marketing game, best practices for Search Engine Optimization would be foregone conclusions and everyone...