Opinion: Google Partners Program incentives should include actual client goals
Rather than give agencies arbitrary incentive points based on the percentage of automation used, why not realign Google’s rewards program to...
Kirk Williams
Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero for 3 years in a row, and has written articles for many industry publications. He is one of the hosts of the weekly #PPCChat on Twitter, as well as an avid conference speaker, having traveled across the US and UK to talk about Paid Search (especially Shopping Ads). Kirk currently resides in Billings, Montana with his wife, five children, and little sleep.
Shopping ads for the small budget: Here’s what to expect in 2019
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding...
The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion
Here's a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with...