Kohki Yamaguchi leads product marketing at Origami Logic, a cross-channel marketing intelligence solution for modern marketers. With a career of 8 years in marketing and analytics spanning various functions, Kohki's focus has always been on translating data into strategy, simplifying the complex, and bridging the gap between data and organizational silos.
As digital marketing becomes increasingly complex, "dimensions," and how to analyze them, are becoming a key skill for marketing analysts. Columnist...
Big data -- the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of...
As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and...
You've got your holiday SEM strategy all laid out, but are you thinking cross-channel? Columnist Kohki Yamaguchi provides a guide for taking that...
Any method of attribution has its strengths and drawbacks. Contributor Kohki Yamaguchi outlines factors every marketer should be aware of....
How to determine which of the many different digital advertising pricing models makes the most sense for your business....
Nowadays, marketing channels no longer map easily to a single objective. Display continues to evolve on all fronts, covering everything from premium...
Social media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content marketing,...
Today, I am going to reveal my secret sauce for marketing analytics. This simple method is so powerful that anyone can start applying it today to any...
We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping up every...
For several decades, modeling cross-channel marketing impact was synonymous with marketing mix (“top-down”) models. However, with the...
Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of testing a new...
The digital marketing landscape is moving faster than ever before, with dozens of new tools, platforms, and advertising media coming into existence...
There are various marketing channels today, some more suited for building awareness and brand equity while others are better for direct response....
Any marketer that has tried running paid advertising campaigns on Facebook knows it is one of the most complex auction-based ad marketplaces that...
I recently read an excellent article in the Harvard Business Review about how data-driven individuals think and act. Some of the key traits described...
Google’s Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an...
Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the update...
Google’s introduction of Enhanced Campaigns is one of the most significant structural modifications to occur in the history of paid search. With...
With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into customer...
