Using push notifications for mobile app retention
Contributor Kristin Cronin looks at several ways to take advantage of push notifications as a way to engage and retain app...
Kristin Cronin
As the Director of Marketing Communications at Localytics, Kristin is focused on driving the public relations, analyst relations, thought leadership, event sponsorship/speaker's bureau and social media strategies for the company. She brings 15 years of experience in leading global public relations, marketing communications and content marketing campaigns and programs for a range of B2B technology companies, including early stage startups all the way up to large public companies.
Mobile marketing: How to fulfill the app retention mandate
Getting a user to install and launch your mobile app is only half of the battle. Contributor Kristin Cronin explains how you can keep people happy...
With push notifications, there’s always room for improvement
Push notifications have made some positive headway over the past few years, but there's clearly still room for improvement. Columnist Kristin Cronin...
It’s time to get real about omnichannel marketing
Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more...