Kyla Becker

Kyla Becker is a six-year digital marketing veteran who specializes in backlink analysis, penalty removal, content strategy, and influencer marketing. Kyla is currently the Manager of Backlinks & Content at Merkle, Inc. and has spoken on several occasions about backlink best practices and webmaster outreach.

Maggie: the essence of content strategy

Content strategy is about more than keyword rankings and backlinks. According to contributor Kyla Becker, it's about focusing on the customer's...