Laura Collins is Paid Social Director at UK-based paid media agency, Merkle|Periscopix. In her five years in digital marketing, she has acquired in-depth knowledge of Facebook, Twitter, AdWords, and several other platforms. She has managed accounts across a range of sectors with a specialization in finance & retail. Laura is a regular contributor to Marketing Land and recently spoke at PPC Hero Conf Philadelphia and SMX London.
What's in store for social media marketers in the new year? From Instagram's dominance to growth in AR, columnist Laura Collins predicts the trends...
As Facebook begins rolling out its 'View Ads' tab on Pages, columnist Laura Collins discusses the ramifications for advertisers and how the new...
Ad fatigue is a problem we're all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your...
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with...
LinkedIn’s official rollout of Matched Audiences in April highlighted new audience targeting options. Columnist Laura Collins explains why...
Despite all the buzz around it and a heady IPO, some industry observers are asking if Snapchat's glory days are over. Columnist Laura Collins looks...
Facebook recently started testing product ads that let retailers showcase multi-product imagery within the news feed. Contributor Laura Collins takes...
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid...
Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks...
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura...
Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google...
Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and...
What are Gmail Ads, and are they worth incorporating into your digital marketing mix? Columnist Laura Collins explains this relatively new ad format...
Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting...
A good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins...
Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here...
Want to enhance your video ads? Columnist Laura Collins discusses the impact that TrueView for Shopping has had on client shopping...
What do you really know about your audience? Columnist Laura Collins shows how the Audience Insights report feature can help you better target your...
