Laura Collins

Laura Collins is senior director of digital delivery at UK-based paid media agency, Merkle. In her eight years in digital marketing, she has acquired in-depth knowledge of Google, Facebook, Twitter, Amazon and several other platforms. She has managed accounts across a range of sectors with a specialisation in finance and retail.

Is Snapchat’s bubble about to burst?

Despite all the buzz around it and a heady IPO, some industry observers are asking if Snapchat's glory days are over. Columnist Laura Collins looks...