The best way to understand omnichannel is to work backward
Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it’s because of inflated expectations, rooted in some...
Dec 5, 2018 at 7:50 am ET
Lewis Gersh
Lewis Gersh is founder and CEO of PebblePost, guiding corporate strategy and company vision with over 20 years of board and executive management experience. Prior to PebblePost, Lewis founded Metamorphic Ventures, one of the first seed-stage funds, and built one of the largest portfolios of companies specializing in data-driven marketing and payments/transaction processing. Portfolio companies include leading innovators such as FetchBack, Chango, Tapad, Sailthru, Movable Ink, Mass Relevance, iSocket, Nearbuy Systems, Thinknear, IndustryBrains, Madison Logic, Bombora, Tranvia, Transactis and more. Lewis received a B.A. from San Diego State University and a J.D. and Masters in Intellectual Property from UNH School of Law. Lewis is an accomplished endurance athlete having competed in many Ironman triathlons, ultra-marathons and parenting.
We’ve got omnichannel all wrong
Columnist Lewis Gersh discusses the misconceptions surrounding omnichannel marketing and the direction that marketers need to be heading with...
The 2018 ad tech predictions you didn’t expect to see
Martech and ad tech are here to stay, but it's not going to be all smooth sailing in 2018. Columnist Lewis Gersh shares three predictions that will...
How I raised $55 million without a pitch deck
Columnist Lewis Gersh says the best way for a startup to secure funding is to market a truly innovative idea. But how can you market to investors...
In digital, lack of oversight is a major blunder
Is the fight against ad fraud too little, too late? Columnist Lewis Gersh believes all is not completely lost if digital advertisers can improve...
Want to win more sales this holiday season? Don’t bet the farm on digital
When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to...
The 7 rules of respectful marketing
As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer...
Are you grateful for digital? Part 2: Q&A
Columnist Lewis Gersh sits down with direct marketing expert Lynn Wunderman to discuss why digital and all the data at our fingertips are a mixed...
Are you grateful for digital?
In a world where we're bombarded with digital interruptions, it's hard to feel grateful for digital. So what's a marketer to do? Columnist Lewis...
What if Super Bowl commercials were like digital ads?
We can all learn a lot from how advertisers treat America’s ultimate tentpole event, says columnist Lewis...
Data privacy: Picking the lock on Pandora’s box
Columnist Lewis Gersh says the development of smart technology, which can surreptitiously harvest consumer data in everything from toys to...
For online retailers, second time’s the charm
Many online retailers see a big bump in business in December. Then those buyers disappear when the holidays end. Columnist Lewis Gersh advises how to...
A six-pack of predictions for martech
As a turbulent 2016 creeps closer to an end, columnist Lewis Gersh dusts off his crystal ball to see what the coming year holds in...
The evolution of the programmatic superchannel
Is your marketing strategy multichannel? Omnichannel? Columnist Lewis Gersh says smart marketers worry less about terminology than ideology in trying...
’Tis the season to be savvy with your digital marketing
For many marketers, the holiday stress will be even worse this year as political ads drown out pre-holiday marketing messages. Columnist Lewis Gersh...
5 ways digital marketers can make healthier impressions
Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer....
Why mix-and-match marketing is the way forward
Columnist Lewis Gersh says it’s time to stop thinking of different marketing channels in isolation and focus on crafting a more integrated approach...
Bubble, bubble, toil and trouble: Tough times ahead in digital
Is digital marketing headed for a big-time crash? Columnist Lewis Gersh thinks so -- and he offers marketers advice on how to survive the...
What marketers need to know about the rate of technology obsolescence
With marketing innovation happening at a meteoric pace, how do you keep up? Columnist Lewis Gersh has some tips on how to spot the latest trends and...
Calling all channels: The multi-channel race for the presidency in 2016
Which channels should candidates use to succeed in this year's election? Columnist Lewis Gersh explains why direct mail targeted based upon digital...