Here’s how brand marketers can use immersive technology to build an effective retail experience
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to...
Lisa Peyton
Lisa Peyton is an immersive media strategist and media psychologist focusing on the user engagement and marketing applications of new technologies.
Chevron storytelling uses purposeful immersive experiences to engage stakeholders
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron...