Mobile Visual Search Bridging The Gap Between The Real & Digital World
Imagine taking a photo of a product with your phone, searching with it, and buying it online. Columnist Lynn Baus explains the wonders of...
Lynn Baus
Lynn Baus is a Creative Director with Responsys — a technology company with a focus on cross-channel digital direct marketing solutions. Over the last seven years she has created campaign for leading brands, which have been recognized industry wide for their high creative standards and campaign performance.
One Of 2014’s Hottest Mobile Retail Opportunities: User Reviews
Each year, the retail shopping season seems to catch us off guard, beginning sooner than we expect. Retailers begin to see a lift in sales during the...
How You Can Use Geo-Location To Turn Mobile Traffic Into Offline Gold
Mobile traffic is on a steep upward climb, with people now looking at their mobile devices an average of 150 times per day. Businesses that...
Location-Based Mobile Marketing Is Where It’s At For Consumers
The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its own....
Tablets Poised To Overtake Smartphones As Shopping Device Of Choice
When we talk about devices in mobile marketing, most marketers’ thoughts still jump directly to smartphones. And for good reason. They’re...
What Mobile Behaviors Are Driving Broader Creative Trends?
Mobile devices have become an integral part of our lives. They’re with us as we run errands. They’re our companions and guides on our...
Why Customer-Centric Mobile Optimization Matters
While perusing the latest and greatest stats on mobile adoption rates, I ran across recent report by the UK’s Internet Advertising Bureau...
Are You Ready For Video In Email?
In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now might be the...
Using Data-Centered Storytelling To Enchant & Engage Your Email Audience
Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers...
Moving From Static To Dynamic: Building Relationship-First Email Creative
In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the attention...
Mythbusting: Video In Email
As a Creative Director, my workday often revolves around crafting...
How To Integrate Pinterest Into Your Emails
More than just a social hub to share images, Pinterest has become a lifestyle brand itself. Exuding a feeling of simple, clean, nearly dreamy —...
Mobile Email Marketing: Tips For The Holiday Season
‘Tis the season when the volume of email sends begins to soar. From Black Friday previews to last minute gift reminders, retailers are upping...