Mark Ballard

Mark Ballard is the Senior Director of Research at Merkle|RKG. He manages and writes for the popular RKGBlog and heads the production of Merkle|RKG's quarterly Digital Marketing Reports, which cover Paid Search, SEO, Display, Social Media and more. Mark's time at Merkle|RKG has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.