Making your analytics work harder and smarter – SMX East 2018
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a...
Mark Traphagen
Mark Traphagen is Content Strategy Director for Perficient Digital (formerly Stone Temple Consulting). His primary responsibility is building the online reputation of the brand while testing strategies and tactics that will benefit his agency’s clients. Mark writes for numerous top industry publications and is a regular speaker at SMX events and other national marketing conferences.
Good riddance to social media mass production
Social media marketing is in a near-crisis situation. Here's what marketers must do to survive and thrive....
6 dimensions of online reputation that should guide your social media marketing
We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging...
Three brands still killing it on Facebook
Lest you forget why we're all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic...
Social media in 2018: Time to grow up or get out
Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization....
Why hacking social media algorithms is a losing strategy
Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they're not the best way to proceed....
Why top social media experts say Facebook’s News Feed change is no big deal
Worried about Facebook's overhaul of its News Feed? Don't hit the panic button just yet. Contributor Mark Traphagen explains why so many social media...
Why writing style matters for social and content marketing
When it comes to effective marketing, writing style matters -- but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a...
The Google Analytics Social channel is broken: Here’s how to fix it
If it seems like Google Analytics isn't showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark Traphagen...
Why your social media audience is critical for content marketing
How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content...
Measuring social traffic effectiveness when conversion is not the goal
What if your primary objective isn't to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains...
SMX West: Solving SEO Issues in Google’s Post-Update World
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site's been hit by one. Luckily, there are steps...
What’s new and cool at Google from SMX East 2016
At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics....
SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from Vistaprint's Adria Kyne presentation at SMX...
Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West
How do you successfully track how your online campaigns are influencing consumers' offline activities? Columnist Mark Traphagen recaps a session at...
Social Media Scheduling: Why I Use Buffer And Hootsuite In Tandem
Hootsuite, Buffer or something else entirely? What tool works best for your social marketing needs? Columnist Mark Traphagen explains why you may...
Commercial Relationship Disclosure On Social Media: What Does The FTC Require?
At the SocialPro conference in Las Vegas, Danny Sullivan discusses social media disclosure rules with the FTC's Mary Engle. Columnist Mark Traphagen...
The New Google Plus: Will Tighter Focus Lead To Success?
It's been a rough ride for Google+. Columnist Mark Traphagen delves into the early vision for the social network, what has emerged from those...
How Social Signals Affect Brand Perception – Takeaways From SMX Advanced 2015
Columnist Mark Traphagen recaps a talk at SMX Advanced by Microsoft's Lin Huang, who explains how social influencers can provide brand...
Google Plus Is Small, But Still Not Dead Yet
Despite the "near death" rumors, Google+ still has plenty of life left, and Google has no current plans to dismember it, believes columnist Mark...