Making your analytics work harder and smarter – SMX East 2018
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a...
Mark Traphagen is VP of Product Marketing and Training for seoClarity, a leading enterprise SaaS SEO platform. Mark is a sought-after speaker and writer on the topics of SEO, social media and content marketing.
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a...
Social media marketing is in a near-crisis situation. Here's what marketers must do to survive and thrive....
We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging...
Lest you forget why we're all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic...
Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization....
Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they're not the best way to proceed....
Worried about Facebook's overhaul of its News Feed? Don't hit the panic button just yet. Contributor Mark Traphagen explains why so many social media...
When it comes to effective marketing, writing style matters -- but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a...
If it seems like Google Analytics isn't showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark Traphagen...
How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content...
What if your primary objective isn't to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains...
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site's been hit by one. Luckily, there are steps...
At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics....
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from Vistaprint's Adria Kyne presentation at SMX...
How do you successfully track how your online campaigns are influencing consumers' offline activities? Columnist Mark Traphagen recaps a session at...
Hootsuite, Buffer or something else entirely? What tool works best for your social marketing needs? Columnist Mark Traphagen explains why you may...
At the SocialPro conference in Las Vegas, Danny Sullivan discusses social media disclosure rules with the FTC's Mary Engle. Columnist Mark Traphagen...
It's been a rough ride for Google+. Columnist Mark Traphagen delves into the early vision for the social network, what has emerged from those...
Columnist Mark Traphagen recaps a talk at SMX Advanced by Microsoft's Lin Huang, who explains how social influencers can provide brand...
Despite the "near death" rumors, Google+ still has plenty of life left, and Google has no current plans to dismember it, believes columnist Mark...