Measuring social traffic effectiveness when conversion is not the goal
What if your primary objective isn't to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains...
Mark Traphagen
Mark Traphagen is Senior Director of Brand Evangelism for Stone Temple Consulting. His primary responsibility is building the online reputation of Stone Temple while testing strategies and tactics that will benefit STC clients. Mark writes for numerous top industry publications, and is a regular speaker at various SMX events and other national marketing conferences.
SMX West: Solving SEO Issues in Google’s Post-Update World
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site's been hit by one. Luckily, there are steps...
What’s new and cool at Google from SMX East 2016
At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics....
SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from Vistaprint's Adria Kyne presentation at SMX...
Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West
How do you successfully track how your online campaigns are influencing consumers' offline activities? Columnist Mark Traphagen recaps a session at...
Social Media Scheduling: Why I Use Buffer And Hootsuite In Tandem
Hootsuite, Buffer or something else entirely? What tool works best for your social marketing needs? Columnist Mark Traphagen explains why you may...
Commercial Relationship Disclosure On Social Media: What Does The FTC Require?
At the SocialPro conference in Las Vegas, Danny Sullivan discusses social media disclosure rules with the FTC's Mary Engle. Columnist Mark Traphagen...
The New Google Plus: Will Tighter Focus Lead To Success?
It's been a rough ride for Google+. Columnist Mark Traphagen delves into the early vision for the social network, what has emerged from those...
How Social Signals Affect Brand Perception – Takeaways From SMX Advanced 2015
Columnist Mark Traphagen recaps a talk at SMX Advanced by Microsoft's Lin Huang, who explains how social influencers can provide brand...
Google Plus Is Small, But Still Not Dead Yet
Despite the "near death" rumors, Google+ still has plenty of life left, and Google has no current plans to dismember it, believes columnist Mark...
Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach
How can marketers with brick-and-mortar locations get a leg up on the competition on Facebook? Contributor Mark Traphagen provides in-depth...
Why Engagement DOES Matter As A Social Media Metric
Engagement metrics may not be the best gauges of social media effectiveness, but columnist Mark Traphagen says disregarding this data may result in...
Is Your Social Media Marketing Cart Before Your Horse?
Social media can be a very effective marketing channel -- that is, when brands utilize it correctly. Columnist Mark Traphagen explains how to get the...
How Coke & Denny’s React To Real-Time Events On Social Media
How are some of the world's largest companies doing real-time marketing? Contributor Mark Traphagen summarizes tidbits from SMX Social Media...
Ello & Tsu: Are The New Me-Too Social Networks For Marketers?
Columnist Mark Traphagen explores opportunities for marketers on two new social...
Why So Pushy? Why Social Networks Push Non-Friend Content In Your Streams
Despite Facebook's recent throttling of organic reach, it's become increasingly common to see content from people you don't follow in your social...
How To Market With The New Google Plus Showcase Hangouts
In the early days of television, many shows had sponsors that not only got their brand name in the show title (“The Kraft Music Hall” or...
Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think
In this column, I will make a case that Facebook’s reduction of organic reach for brand pages is a win-win for both Facebook and brands. I...
Tweet And Repeat: The Power Of Sharing And Sharing Again
Rinse and repeat. Those words have become a meme in American culture. Where did they come from. I’m betting you know! That’s right....
Why Google Plus Will Not Die (But May Change)
Last week’s announcement that Google+ founding father Vic Gundotra has left Google opened the door to a rash of speculation about the future of...
