Crimson Hexagon Now Offers Access To Tumblr Firehose
Boston-based analytics firm joins Tumblr's preferred data partner program. ...
Marketing Land Staff
Marketing Land is a daily publication covering digital marketing industry news, trends, strategies and tactics for digital marketers.
Dynatrace Launches “Customer Experience Cockpit” To Measure Digital Performance & User Satisfaction
Company says it's offering a "first of its kind" platform to help businesses understand customer experience across multiple...
Twtrland Rebrands As Klear, Lands $1.5M Financing To Expand Social Media Analytics
Company expands analytics platform beyond Twitter to measure Facebook and Instagram,...
Datameer Releases Multi-Channel Analytics Application
New martech tool integrates with Salesforce, Marketo, Google Analytics and digital ads and provides a unified analysis of marketing efforts. ...
Swrve Launches Predictive Marketing Suite For Mobile Apps
Mobile marketing automation company says tool lets marketers engage with consumers proactively in a matter of...
Centro DSP Adds Video Inventory And Mobile Audience Data Integrations
Designed for regional buyers, the DSP now offers access to programmatic video across all...
Union Metrics Launches Multi-Channel Reporting & Adds Facebook Analytics
Company now offers combined metrics dashboard for Twitter, Instagram, Tumblr and the social...
Salesforce Announces Marketing Cloud Updates Coming Later This Year
Two platforms, Journey Builder and Active Audiences, will get updates to help marketers optimize customer journey across digital channels and...
LiveIntent Lands $32.5 Million In Funding For Email Advertising Platform
Funding will be used to continue building out and enhancing the platform that enables advertising in emails across...
SourceKnowledge Introduces Engage, A New Performance-Based Programmatic Video Ad Platform
Company touts boost in ad engagement when pre-roll video is combined with sequential display...
Jumpshot Scores $22 Million Series A Funding Round To Expand Analytics Platform
Company says its 107 million user panel is almost twice the size of its nearest...
E-Commerce Platform Granify Lands $7 Million Series A Funding
Peter Thiel's Valar Ventures leads funding of Edmonton-based e-commerce conversion...
HubSpot Announces Integration With 11 Martech Platforms
New partnerships include Slideshare, Bigcommerce, Shopify, Invoca and others. Company also announces loan program for premium agency...
Brand Networks To Buy Social Advertising Platform Shift For $50 Million
Incorporates RelevanceRank to help marketers measure paid and organic social media performance and score content for...
All-In-One Marketing Platform Percolate Raises $40 Million In Series C Financing
Start-up plans expansion to offer CMOs a central system for managing global marketing...
Gigya Launches App Exchange for Customer Identity Management
Identity management firm opens IDX Marketplace to highlight integrations with Adobe Campaign, hybris Software, Krux, Optimizely, Oracle Marketing...
Bigcommerce Rolls Out Enterprise E-Commerce Platform To All
Designed for high-volume retailers, Bigcommerce Enterprise already used by major brands including Samsung, Marvel and...
Social Business Software Market Expected To Reach $37 Billion By 2019
New forecast suggests 22 percent compound annual growth for marketing automation, social media management and related software...
Bigcommerce Acquires Zing To Expand Omnichannel Retail Capabilities
E-Commerce provider gains new tools for servicing retailers that have both online and brick-and-mortar...
NetSuite Expands Omnichannel Commerce Platform With Bronto Software Acquisition
$200 million deal announced Thursday, expected to close in Q2 this...