Mary Wallace

Mary Wallace is a modern marketer with the skills and ability to increase revenue and optimize campaign performance by leveraging technical, business, management, content, and marketing expertise. With over 25 years of industry experience, Mary has a diverse background in marketing, technology, media, consulting, and leadership that enables her to help clients implement solutions that produces optimal results. A leader in marketing automation and marketing technology, Mary provides thought leadership for a variety of publications.

LEGO logic rocks marketing automation

Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of...

12 email marketing fundamentals to master

Columnist Mary Wallace provides a primer on email marketing fundamentals for newbies and veterans alike, noting that advanced technology is useless...

Tackling the martech integration challenge

With myriad solutions available today, integrating your marketing technology tools can be a daunting task. Columnist Mary Wallace offers four ways to...

Marketing automation made easy

Marketing automation doesn't have to be intimidating. Columnist Mary Wallace explains how to select the right tool and offers tips for launching a...

3 tips for embracing martech

Change isn't easy. Columnist Mary Wallace discusses ways to get everyone in your organization on board with new solutions and...

6 keys to more effective email marketing

Email marketing is never a guaranteed win. Columnist Mary Wallace shares six tips to help you drive engagement and ultimately improve your...