Mary Wallace

Mary Wallace is a modern marketer with the skills and ability to increase revenue and optimize campaign performance by leveraging technical, business, management, content, and marketing expertise. With over 25 years of industry experience, Mary has a diverse background in marketing, technology, media, consulting, and leadership that enables her to help clients implement solutions that produces optimal results. A leader in marketing automation and marketing technology, Mary provides thought leadership for a variety of publications.

What Marketers Can Learn From David Bowie

Multi-faceted artist, musician and businessman David Bowie was a true innovator and legend. Columnist Mary Wallace explains what his accomplishments...

Growth Hack Your Marketing Career For 2016

How do you take your marketing career to the next level? Columnist Mary Wallace discusses shifts in the marketing technology landscape and the skills...

Marketers Need To Work Smarter, Not Harder

As the role of marketing expands, marketers are becoming ever more stressed — and for good reason. Columnist Mary Wallace explains how you can...

The Power Of Martech Unleashed

Thinking about implementing marketing technology tools to optimize the customer experience? Don't wait too long, advises columnist Mary Wallace --...