New Google Research: Can The Long Tail Be Covered Without Broad Match?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to...
Jan 27, 2016 at 12:41 pm ET
Matt Lawson
Matt Lawson is the Director of Performance Ads Marketing for Google, responsible for a broad portfolio of ads products including search, shopping, display, and analytics.
The Six Quality Score & Ad Rank Questions Everyone Has For Google
People have lots of questions about ads quality, Quality Score and Ad Rank in AdWords. Columnist and Googler Matt Lawson tackles what you want to...
Six Steps To AdWords Conversion Tracking Bliss
Conversions in AdWords have evolved a lot in recent months. Columnist and Googler Matt Lawson covers what you need to do to take full...