Matt Umbro

Matt Umbro is the Associate Director of Search at Hanapin Marketing. He specializes in eCommerce PPC and client relations, and he also oversees content production for PPC Hero.

If content is king, then context is queen

In this age of sound bites and clickbait headlines, contributor Matt Umbro contends it's more important than ever to dig deeper into what we're told....

Why you need to embrace delegation

Marketers who excel at their craft may find it difficult to hand off work to others, but columnist Matt Umbro argues that the long-term benefits are...