How to strategically disagree with a client so everyone wins
We all argue now and then, but how do you keep the parties in the conversation from doubling down? Use these strategies to avoid doubling down and...
Matt Umbro
Matt Umbro is the Associate Director of Search at Hanapin Marketing. He specializes in eCommerce PPC and client relations, and he also oversees content production for PPC Hero.
If content is king, then context is queen
In this age of sound bites and clickbait headlines, contributor Matt Umbro contends it's more important than ever to dig deeper into what we're told....
Update these 3 organizational buzzwords to shift perceptions
Contributor Matt Umbro believes you can improve the way you think about and attack challenges by changing the way you talk about them....
Successful digital marketers possess these 3 traits. Do you?
Contributor Matt Umbro lays out the qualities you should be looking for in new hires, while also cultivating them in yourself as you progress in your...
Should you connect with your clients across social platforms?
Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it's better to keep your work and...
Why freelance marketing work could be damaging your personal brand
While freelancing can be a great way to earn extra marketing dollars, columnist Matt Umbro says you need to have the right mindset and be wary of...
How to effectively segment accounts with multiple locations
What's the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view...
4 critical areas to consider when performing AdWords audits
AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of...
Use these 5 tips for more engaging client presentations
Are your presentations winning over your clients and prospects? Columnist Matt Umbro shares tips for crafting presentations that truly connect with...
Is your marketing career progressing as it should be?
The ideal digital marketing career path is still pretty undefined, given that the industry is quite young. Columnist Matt Umbro takes a stab at...
How to write PPC text ads in 2017’s sophisticated environment
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are...
Stop hogging the conversation with clients and higher-ups. How to share your insights while encouraging listener engagement
Are you really paying attention to your listeners' social cues when presenting? Columnist Matt Umbro explains why it's critical to stop talking and...
What it means to be a critical thinker and why marketers need to embrace the concept
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed...
3 ways agency account managers can work better with new client hires
Dealing with a new hire can come with hurdles, but don't let it intimidate you. Columnist Matt Umbro explains how to make the transition as smooth as...
How you can better communicate PPC industry updates to clients
PPC is about more than just managing accounts -- it's about managing client relationships, too. Columnist Matt Umbro provides some advice for how to...
4 tactics you can use today to become a better listener
Are you really listening to your client? Columnist Matt Umbro discusses key ways to tune in to what your client is saying -- and ultimately improve...
How to prepare for AdWords’ expanded text ads and device-based bidding
Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google's recently announced AdWords changes go...
Know your digital marketing strengths, but more importantly, acknowledge your weaknesses
Don't ignore your shortcomings. Columnist Matt Umbro says if you want to succeed in digital marketing, you need to recognize where you excel and...
Why you need to embrace delegation
Marketers who excel at their craft may find it difficult to hand off work to others, but columnist Matt Umbro argues that the long-term benefits are...
Get up close with PPC KPIs to improve your performance
What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some...
