Get up close with PPC KPIs to improve your performance
What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some...
Matt Umbro
Matt Umbro is the Associate Director of Search at Hanapin Marketing. He specializes in eCommerce PPC and client relations, and he also oversees content production for PPC Hero.
How Do You Actually “Think Outside The Box” In Digital Marketing?
Don't make outside-the-box thinking a one-time thing. Columnist Matt Umbro discusses ways to apply this mentality on a daily basis to improve your...
How Much Did Countdown Ads Play Into Search Advertisers’ Strategies This Holiday Season?
Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season?...
Do You Need To Better Prioritize Your Digital Marketing Efforts?
It's time to clean up that account clutter! Columnist Matt Umbro offers steps for prioritizing your workflow to make the biggest impact and improve...
Stop Saying “It Depends” And Give Better Answers
Success in digital marketing often depends on a number of factors, so it can be difficult to give clients definitive answers to their questions. But...
The 25% Rule For Reporting And Why It Matters
Are you spending too much time on reporting? Columnist Matt Umbro examines three techniques to help you improve your reporting...
3 Unique Areas To Explore When Hiring A PPC Agency
Choosing the right PPC agency can be a daunting task. Columnist Matt Umbro has some tips on what you should discuss during the sales...
6 Dos And Don’ts Of Client Relations For Paid Search (Or Any Digital Marketing Discipline)
How do you maintain strong, long-term relationships with your pay-per-click clients? Columnist Matt Umbro offers up some...
3 Tactics To Ensure Your PPC Reports Matter
Columnist Matt Umbro shares tips on creating account update reports with just the right amount of -- and the most impactful -- detail....
Foster Better Campaign Performance Through Superior Client Relations
You may be a pro at tactical campaign management, but columnist Matt Umbro says you'll never reach your potential unless you're also cultivating a...
Think Holistically When Determining Your PPC Budget
Many companies don't worry about their PPC spend as long as they're making money, but columnist Matt Umbro argues that appropriate budgeting is key...