Customer experience

Tapped-Out: Swipe-to-Engage Ads Will Save Mobile Advertising

Despite frequent headlines claiming that mobile ads are the future and the future is here, advertisers, audiences and publishers are secretly rolling their eyes. Mobile advertising is a huge nuisance to everyone: It’s incorrectly valued, and the user experience sucks. The problem isn’t that ads don’t work on mobile; it’s that the desktop model of […]