Modern marketing is in need of an anti-channel mindset
Don't get sucked in by "channel obsession." Columnist Mayur Gupta explains why marketers need to move past channels and instead focus on the consumer and the consumer experience.
Mayur Gupta is the Senior Vice President, Head of Digital at Healthgrades, the leading online resource for comprehensive information about physicians and hospitals. Mayur joined the company in August 2015 and leads the vision, strategy and development of Healthgrades digital healthcare marketplace and capabilities, delivering omnichannel seamless experiences in a digital world. Mayur is also part of DentaQuest’s Board of Directors, guiding the C-Suite on their Digital Transformation. Prior to joining Healthgrades, Mayur was the first-ever Global Chief Marketing Technologist at Kimberly-Clark, one of the largest global consumer packaged goods companies. He successfully established a Global Marketing Technology organization at KC with responsibility for building a global, connected, digital ecosystem across Media, Content, Data and Commerce organizations.
Don't get sucked in by "channel obsession." Columnist Mayur Gupta explains why marketers need to move past channels and instead focus on the consumer and the consumer experience.
Mayur Gupta | Jun 9, 2016 at 10:51 am ET