Reach score: A suggested standard for local marketing
Measuring reach for local events and nonprofits can be challenging. Columnist Megan Hannay dives into metrics such as social media following and...
Megan Hannay
Megan is the CoFounder of ZipSprout, a startup agency and tool service that helps brands find grassroots local marketing opportunities. Megan also works on product management for Citation Labs, ZipSprout's parent and founding company.
A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands
When you're a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using...
How to scale local events
Whether you're working with a small budget or at scale, columnist Megan Hannay says local events sponsorship can be a boon for marketers,...
Scale local by thinking vertically: 75 ways to orient a local campaign
Sponsoring Cannes or the Boston Marathon might not be in your budget, but columnist Megan Hannay outlines a bevy of other local sponsorship...
How to personalize content for locals
How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content that...
No such thing as a free launch: A launch marketing checklist for multilocation businesses
Launching in a new city can be rewarding... or a massive flop. Columnist Megan Hannay outlines tips to help you build trust with your new audience...
The podcast option: How audio content can help build a B2B business
Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and...
Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of "instant...
Preparing for local reach in a ‘post-rank’ world: Get your data in line
How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a...
Beyond the ad: How to incorporate purposeful mission into brand practices
In today’s politically charged environment, brands are increasingly entering the fray. Columnist Megan Hannay discusses how brands can navigate...
What does Medium.com’s profit model pivot say about the future of online advertising?
One of the most prominent startups in the online publishing space pivoted from its current ad model, saying publishing is "a broken system.” Is...
Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs
Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with...
How to scale organic local marketing
How can enterprise businesses grow their local marketing without ads? Columnist Megan Hannay says the only way is to rethink "organic"...
How most startups do events wrong…and 6 ways to do them right
Looking to get the most out of an event? Whether you're sponsoring or attending solo, columnist Megan Hannay discusses six tips to consider when...
Local journalism, meet branded content: What the decline in print means for brands
Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each...
8 tips from 7 months of local sponsorship marketing
Looking to dive into local sponsorships? Columnist Megan Hannay offers eight lessons learned that will help you plan your...
4 digital marketing tactics for local reach
Columnist Megan Hannay reveals four ways to step up your local marketing strategy and find target customers in target...
Why big brands sponsor Little League (and why you might want to, too)
In this first post in a series on community marketing, columnist Megan Hannay dives into the benefits and corporate motivations for local...