Mike is a retail marketing strategist, fluent in paid search, shopping ads, affiliates, email, display, and comparison shopping engines. As Senior Director of Market & Customer Intelligence for Sidecar, Mike stays close to the shifting retail landscape and how it’s impacting marketing strategy. He has advised hundreds of marketers across retail verticals in the context of their business goals and the industry at large. Mike contributes to Marketing Land as well as Sidecar Discover.
Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance...
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch...
Rethink your free shipping offers to better align with larger business...
