3 ways customer data drives more impactful brand experiences
Fostering customer trust and creating a plan for onphysical and digital stores to co-exist are important strategies to...
Mike Sands is CEO of Signal. Prior to joining the company, he was part of the original Orbitz management team and held the positions of CMO and COO. While at Orbitz, Mike helped take the business from start-up to IPO, then through two acquisitions (Cendant and Blackstone). After Orbitz, Mike joined The Pritzker Group as a partner on their private equity team. Mike also has held management roles at General Motors Corporation and Leo Burnett. His work at General Motors led him to be named a “Marketer of the Next Generation” by Brandweek magazine. Mike holds a Bachelor of Science degree in Communications from Northwestern University and a Masters in Management degree from the J.L. Kellogg School of Management.
Fostering customer trust and creating a plan for onphysical and digital stores to co-exist are important strategies to...
Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for...
With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with...
As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their...
Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today's...
Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better...
From putting customers first to sharing data, columnist Mike Sands lays out key goals every marketer should keep top of mind in...
Columnist Mike Sands takes a look back at this year's notable events in digital advertising and examines the underlying theme of identity that's...
Black Friday may be losing its luster among shoppers, but don't lose hope just yet. Columnist Mike Sands believes brands can regain their Black...
Columnist Mike Sands believes Apple's cookie restrictions will encourage marketers to take a new approach to building customer data sets and...
Don't wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your...
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers -- and the data they generate -- at the center of all...
While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands...
What are consumers' favorite brands doing right? Columnist Mike Sands says it's all about using customer data and identity to make customers' lives...
Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging...
Columnist Mike Sands explains how the right customer identity solution will help you tap into your customer data and build a long-term approach to...
Don't let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure...
In an increasingly multi-channel world, it's difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to...
Columnist Mike Sands says that if CMOs want to thrive in the year ahead, they'll need to lead the charge in building customer obsession across the...
Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to help...