3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you to embrace them as opportunities. Find out how to...
Mike Sands
Mike Sands is CEO of Signal. Prior to joining the company, he was part of the original Orbitz management team and held the positions of CMO and COO. While at Orbitz, Mike helped take the business from start-up to IPO, then through two acquisitions (Cendant and Blackstone). After Orbitz, Mike joined The Pritzker Group as a partner on their private equity team. Mike also has held management roles at General Motors Corporation and Leo Burnett. His work at General Motors led him to be named a “Marketer of the Next Generation” by Brandweek magazine. Mike holds a Bachelor of Science degree in Communications from Northwestern University and a Masters in Management degree from the J.L. Kellogg School of Management.
3 retail strategies to beat Amazon this holiday season
Don't let Amazon get the best of you this year. Start planning now! Columnist Mike Sands reveals strategies to keep in mind when preparing for the...
Ads not performing? Strategies to steal from the email marketing playbook
Columnist Mike Sands says if you're not connecting with your customers, it might be time to take a page from email marketing, which has high...
The #1 way advertising budgets will change this year
With digital display spending on the rise, marketers need to know how to engage their audience. Contributor Mike Sands urges marketers to look toward...
Three ways to foster brand devotion in the Age of the Customer
When audiences are fragmented, and traditional loyalty programs no longer resonate, what's a marketer to do? Columnist Mike Sands contends it all...
5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans
It's time to move beyond "people-based marketing" as a catchphrase and jump on board. Columnist Mike Sands discusses how it will help brands connect...
Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era
Columnist Mike Sands discusses the ways in which CRM marketers can team with digital advertisers to help them adapt to a cross-channel world and...
Out With The Old, In With People-Based Marketing: What Marketers Should Expect In 2016
How will digital marketing transform this year? From the new ad-blocking landscape to mobile and more, columnist Mike Sands lays out his...
How The Cookies Crumble In A Mobile-First World
Columnist Mike Sands believes if marketers want to get ahead in today's mobile, hyperconnected world, they need to move past outdated technologies...
Why Digital Marketing Should Join The Sharing Economy
As the sharing economy gains steam, columnist Mike Sands says it's set to disrupt digital marketing and how marketers use their engagement...
Much Ado About Data Onboarding: A Key to Real-Time, People-Based Marketing
To get closer to real-time, people-based marketing, marketers need to embrace onboarding, says columnist Mike Sands. He delves into what it is and...
It’s Alive: The Power Of First-Party Intent Signals
How do you achieve true people-based marketing? Columnist Mike Sands explains why it's all about reaching customers at the right time with the right...
Where Can Marketers Find The Best Customer Data? Under Their Noses
Columnist Mike Sands explains why you should make first-party data a priority and why it will bring you results when it comes to people-based...
Developing A Data Road Map: How To Implement A First-Party Data Blueprint
Once you've learned the basics for creating a first-party data strategy, it's time to move on to the next step. Columnist Mike Sands walks you...
How To Begin Leveraging Your First-Party Data By Understanding The Landscape
How do you maximize the power of first-party data? Columnist Mike Sands outlines three steps to help you build a successful first-party data...
3 Reasons Why It’s Time To Recognize Identity As The New Marketing Discipline
If marketers want to truly be effective and understand their customers, they need to take identity more seriously, believes columnist Mike...
