ID graphs: The path to identity resolution
If you're not familiar with what an identity graph is, it's time to bone up on the term and add it to your arsenal. Columnist Mike Sands walks you...
Mike Sands is CEO of Signal. Prior to joining the company, he was part of the original Orbitz management team and held the positions of CMO and COO. While at Orbitz, Mike helped take the business from start-up to IPO, then through two acquisitions (Cendant and Blackstone). After Orbitz, Mike joined The Pritzker Group as a partner on their private equity team. Mike also has held management roles at General Motors Corporation and Leo Burnett. His work at General Motors led him to be named a “Marketer of the Next Generation” by Brandweek magazine. Mike holds a Bachelor of Science degree in Communications from Northwestern University and a Masters in Management degree from the J.L. Kellogg School of Management.
If you're not familiar with what an identity graph is, it's time to bone up on the term and add it to your arsenal. Columnist Mike Sands walks you...
How do you win big in digital marketing? Columnist Mike Sands says it's all about knowing your customer across...
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you to embrace them as opportunities. Find out how to...
Don't let Amazon get the best of you this year. Start planning now! Columnist Mike Sands reveals strategies to keep in mind when preparing for the...
Columnist Mike Sands says if you're not connecting with your customers, it might be time to take a page from email marketing, which has high...
With digital display spending on the rise, marketers need to know how to engage their audience. Contributor Mike Sands urges marketers to look toward...
When audiences are fragmented, and traditional loyalty programs no longer resonate, what's a marketer to do? Columnist Mike Sands contends it all...
It's time to move beyond "people-based marketing" as a catchphrase and jump on board. Columnist Mike Sands discusses how it will help brands connect...
Columnist Mike Sands discusses the ways in which CRM marketers can team with digital advertisers to help them adapt to a cross-channel world and...
How will digital marketing transform this year? From the new ad-blocking landscape to mobile and more, columnist Mike Sands lays out his...
Columnist Mike Sands believes if marketers want to get ahead in today's mobile, hyperconnected world, they need to move past outdated technologies...
As the sharing economy gains steam, columnist Mike Sands says it's set to disrupt digital marketing and how marketers use their engagement...
To get closer to real-time, people-based marketing, marketers need to embrace onboarding, says columnist Mike Sands. He delves into what it is and...
How do you achieve true people-based marketing? Columnist Mike Sands explains why it's all about reaching customers at the right time with the right...
Columnist Mike Sands explains why you should make first-party data a priority and why it will bring you results when it comes to people-based...
Once you've learned the basics for creating a first-party data strategy, it's time to move on to the next step. Columnist Mike Sands walks you...
How do you maximize the power of first-party data? Columnist Mike Sands outlines three steps to help you build a successful first-party data...
If marketers want to truly be effective and understand their customers, they need to take identity more seriously, believes columnist Mike...