The Mad Scientists of Paid Search — SMX Advanced Session Recap
Honoring a long-standing SMX Advanced tradition, 3 mad scientists share test results and analyze trends to unlock the secrets of attribution and paid...
Mona Elesseily
Mona Elesseily writes extensively and speaks internationally on search & online marketing. She is the Vice President of Online Marketing Strategy at Page Zero Media, where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO).
The new Google AdWords interface is coming soon. Are you ready?
Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears...
Are you ready for the attribution changes coming to Google AdWords?
If you're not, contributor Mona Elesseily will help you get up to speed. Here's her overview of attribution and five different replacement models...
5 New Year’s resolutions for your PPC campaigns
Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and...
7 tips to ramp up your holiday advertising
Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid...
Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her...
5 strategies to improve your ad copy
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase...
What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine's Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday...
Ad extensions for the entire decision journey
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical...
Expanded text ads that kick butt
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and...
The 7 best ad and landing page elements to boost online conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some...
Why video needs to be part of your paid advertising strategy
As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online...
Better in-store attribution is here
Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of...
3 upcoming trends in paid search
What's on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing...
Targeting On Google’s Display Network (GDN): The Lowdown On Layering
Columnist Mona Elesseily discusses the various targeting options available in the Google Display Network and how you can apply them to your...
Getting Online Video Ads Right!
Videos ads are growing in popularity, and knowing how to do them right is an essential skill for any...
How To Create Fatigue-Proof Retargeting Ads
Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message, pursue...
