Nandini Rathi

Nandini Rathi is a marketer, strategist, serial entrepreneur, and proud co-founder of Betaout, a marketing automation platform for e-commerce companies. On her blog, she offers free marketing tips and ideas.

3 ways to tap into AI to get more results

In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data...