The disastrous consequences of measuring engagement
The engagement metric is steering social media marketers very wrong. Here's what you should be doing instead.
Nate Elliott is the principal of Nineteen Insights. He helps brands create great marketing programs and he helps marketing technology companies build great products. As a Forrester analyst and a DoubleClick product manager Nate shaped the growth of digital marketing. Over the past 20 years he's worked with every big online publisher, brand, and agency. Nate believes in the power of integration: To succeed, digital marketing must support the same goals and measure the same outcomes as traditional marketing. He distributes free data and research at nineteeninsights.com.
The engagement metric is steering social media marketers very wrong. Here's what you should be doing instead.
Nate Elliott | Nov 12, 2018 at 11:13 am ETIs Facebook in serious trouble with advertisers over data practices revealed in the Cambridge Analytica scandal? Contributor Nate Elliott expects the controversy to eventually blow over.
Nate Elliott | Mar 27, 2018 at 3:15 pm ETWhen companies try to use social data for providing insights, they very often fail. Contributor Nate Elliott offers four ways to fix this problem.
Nate Elliott | Jan 17, 2018 at 11:13 am ET