Nick Iyengar

Nick Iyengar is a Director of Digital Intelligence at Cardinal Path, where he is responsible for helping his clients improve their profitability by building their analytics capabilities. He returned to Cardinal Path for his second tour of duty after completing his MBA at the University of Michigan Ross School of Business in 2014. At Cardinal Path, Nick has led Google Analytics implementations for dozens of organizations in a wide variety of industries. Prior to joining Cardinal Path, Nick began his career in digital analytics at Google, where he managed Google's Analytics Guru team.

A marketing road map for personalization

Having the right tools in your martech stack is essential for personalization in marketing. But columnist Nick Iyengar says be sure you don't...

Self-serve analytics: Dream or reality?

Despite the hype, self-serve analytics isn't for everyone. Columnist Nick Iyengar says you need to take a close look at your team and its culture to...