TikTok, the internet’s shiny new toy
Problems abound when it comes to monetizing TikTok in any sort of substantial...
Nick Shackelford
For the past 7 years, Nick has been lead to large teams and small in the paid media landscape, working with brands from PepsiCo and Apple to fresh and young brands like Ministry of Supply and Diff Eyewear. All things paid media and performance-related within the ecommerce landscape are what Nick focuses on these days.
Are ‘influencers’ scam artists or gatekeepers?
Influencers are steroids, sometimes they inject a quick burst of needed energy and sometimes they do nothing but cause...