A closer look at the 2019 MarTech Conference Stackie Awards winners
Read the fine print on this year's Stackie Award-winning entries in our martech stack gallery....
Apr 3, 2019 at 8:15 pm ET
Pamela Parker
Pamela Parker is Content Manager at Marketing Land, MarTech Today and Search Engine Land. She's a well-respected authority on digital marketing, having reported and written on the subject since 1998. She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing.
Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow
Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las...
Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm
Still, the duopoly isn't immune to challenges from contenders like...
Reddit US ad revenues could top $100M this year amid added focus on ad products
Are the platform's investments in user experience and ad products calming advertisers' skittishness? eMarketer predicts Reddit will more than double...
McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences
The fast-food giant declares its commitment to personalizing digital experiences with what has been characterized as the company's biggest buy in two...
Apple’s big service launches hold few opportunities for marketers
Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video....
Amazon’s streamlines DSP usability as it continues ad biz ramp up
Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and...
Teach yourself about machine learning and artificial intelligence
Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with...
WPP merges agencies to form ‘data-driven’ Wunderman Thompson
The new agency aims to offer "inspiration that is rooted in data-driven...
Ask the #SMXpert: Smart B2B SEM Tactics
If you have a question on A/B split testing or are having challenges with ABM targeting on paid search, read on. Contributor Brad Geddes answers...
Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics
Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX...
What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land
Social media marketing topics -- both new developments and fundamentals -- were the primary subjects of our most popular columns of 2017....
Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017
Sophisticated marketers know that simply producing content isn't enough to reach your goals, and our columnists this year spoke to readers' interests...
Ad blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017
Between ad fraud, developments with ad blockers and concern about brand safety, display advertising has seen an eventful year. Check out the columns...
How to take advantage of innovation and strengthen fundamentals — our top 10 email marketing columns of 2017
It's that time of year again, where we revisit all the goodies brought to us by our columnists throughout 2017. Check out the topics that whet our...
Big data and how to use it: Our top 10 Analytics & Conversion columns for 2017
In this roundup of the analytics topics that caught our audience's interest this year, you'll find techniques for utilizing sophisticated tools, as...
Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
The e-commerce environment is more challenging -- and rewarding -- than ever. Stay on top of all the latest developments with Marketing Land's annual...
#HashtagBowl Live Blog: All the Super Bowl 51 advertising action In real time
Join Marketing Land Editors and our special expert guests for the big game, where we'll talk everything interactive marketing and share real-time...
Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday
Here's your invitation to the ultimate industry Super Bowl party -- the Marketing Land #HashtagBowl Live Blog!...
What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the year
While many of us will be thrilled to see 2016 in the rear-view mirror, there's plenty in the digital marketing world worth remembering about the...