Amazon’s streamlines DSP usability as it continues ad biz ramp up
Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and...
Mar 13, 2019 at 11:03 am ET
Pamela Parker
Pamela Parker is Content Manager at Marketing Land, MarTech Today and Search Engine Land. She's a well-respected authority on digital marketing, having reported and written on the subject since 1998. She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing.
Teach yourself about machine learning and artificial intelligence
Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with...
WPP merges agencies to form ‘data-driven’ Wunderman Thompson
The new agency aims to offer "inspiration that is rooted in data-driven...
Ask the #SMXpert: Smart B2B SEM Tactics
If you have a question on A/B split testing or are having challenges with ABM targeting on paid search, read on. Contributor Brad Geddes answers...
Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics
Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX...
What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land
Social media marketing topics -- both new developments and fundamentals -- were the primary subjects of our most popular columns of 2017....
Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017
Sophisticated marketers know that simply producing content isn't enough to reach your goals, and our columnists this year spoke to readers' interests...
Ad blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017
Between ad fraud, developments with ad blockers and concern about brand safety, display advertising has seen an eventful year. Check out the columns...
How to take advantage of innovation and strengthen fundamentals — our top 10 email marketing columns of 2017
It's that time of year again, where we revisit all the goodies brought to us by our columnists throughout 2017. Check out the topics that whet our...
Big data and how to use it: Our top 10 Analytics & Conversion columns for 2017
In this roundup of the analytics topics that caught our audience's interest this year, you'll find techniques for utilizing sophisticated tools, as...
Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
The e-commerce environment is more challenging -- and rewarding -- than ever. Stay on top of all the latest developments with Marketing Land's annual...
#HashtagBowl Live Blog: All the Super Bowl 51 advertising action In real time
Join Marketing Land Editors and our special expert guests for the big game, where we'll talk everything interactive marketing and share real-time...
Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday
Here's your invitation to the ultimate industry Super Bowl party -- the Marketing Land #HashtagBowl Live Blog!...
What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the year
While many of us will be thrilled to see 2016 in the rear-view mirror, there's plenty in the digital marketing world worth remembering about the...
Industry consolidation and programmatic’s power: 2 hot topics explored by the top 10 display advertising columns of 2016
The digital display ecosystem continued its evolution this year, with big acquisitions and the growth of formats like programmatic, video and native....
Content about content is king: 2016’s most popular columns on the topic
While the basics of content creation -- make it valuable and spread the word about it! -- remain static through time, the specific tools and...
Variations on a marketing stalwart: Our top email marketing columns for 2016
Don't make the mistake of thinking you know all about email just because it's been around a while. Marketing Land contributors highlighted plenty of...
The tools and tests that made 2016 great: Our top 10 analytics & conversion columns of the year
We digital marketers love us some data, and 2016 brought with it new tools, techniques and consumer trends....
From the Editor’s Desk: How we work with outside contributors
How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker...
Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…
As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as...