Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
The e-commerce environment is more challenging -- and rewarding -- than ever. Stay on top of all the latest developments with Marketing Land's annual...
Pamela Parker
Pamela Parker is Executive Features Editor at Marketing Land, MarTech Today and Search Engine Land. She's a well-respected authority on digital marketing, having reported and written on the subject since 1998. She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing.
#HashtagBowl Live Blog: All the Super Bowl 51 advertising action In real time
Join Marketing Land Editors and our special expert guests for the big game, where we'll talk everything interactive marketing and share real-time...
Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday
Here's your invitation to the ultimate industry Super Bowl party -- the Marketing Land #HashtagBowl Live Blog!...
What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the year
While many of us will be thrilled to see 2016 in the rear-view mirror, there's plenty in the digital marketing world worth remembering about the...
Industry consolidation and programmatic’s power: 2 hot topics explored by the top 10 display advertising columns of 2016
The digital display ecosystem continued its evolution this year, with big acquisitions and the growth of formats like programmatic, video and native....
Content about content is king: 2016’s most popular columns on the topic
While the basics of content creation -- make it valuable and spread the word about it! -- remain static through time, the specific tools and...
Variations on a marketing stalwart: Our top email marketing columns for 2016
Don't make the mistake of thinking you know all about email just because it's been around a while. Marketing Land contributors highlighted plenty of...
The tools and tests that made 2016 great: Our top 10 analytics & conversion columns of the year
We digital marketers love us some data, and 2016 brought with it new tools, techniques and consumer trends....
From the Editor’s Desk: How we work with outside contributors
How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker...
Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…
As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as...
#HashtagBowl Live Blog: All The Super Bowl 50 Advertising Action In Real Time
Join Marketing Land Editors and our special expert guests for the big game, where we'll talk everything interactive marketing and share real-time...
Join Marketing Land Editors & Guests For The Real-Time Digital Super Bowl: Our Hashtag Bowl Live Blog
Make Marketing Land's #Hashtag Bowl live blog your second screen for the Big Game, and get real-time data and insightful commentary from our panel of...
Allstate’s Newest @Mayhem Effort Depicts The Dark Side Of DIY, With Stories Unearthed Online
The insurance company highlights real-life stories of Mayhem, asking people to vote for their favorite via social media....
The Big Wrap-Up: The Top 10 Columns On Marketing Land In 2015
What were the top columns that attracted attention, discussion and pageviews in 2015? Check out our most popular columns of the year and click...
Email Marketing In 2015: The Most Popular Columns Of The Year
Gmail Sponsored Promotions, improving deliverability and boosting response rates were among the topics that captured readers' attention in 2015....
On-Page Elements Rule: Top Design, User Experience & Conversions Columns Of 2015
The fundamentals of user experience, landing page optimization and buyer psychology will always be in style, though the details of how to achieve...
Getting Technical: The 10 Most Popular Marketing Technology Columns In 2015
Digital marketers in 2015 grappled with making the right marketing technology decisions, and our top Marketing Technology columnists helped them all...
Reader Buy-In: Marketing Land’s Top 10 Retail Columns Of 2015
What was hot among online retail marketers visiting Marketing Land in 2015? Check out these great articles on mobile, analytics and...
Mobile Has Its Big E-Commerce Moment While Online Traffic & Conversions Hit Seasonal Highs
Mobile devices were the stars of the online shopping show on Thanksgiving, while Black Friday activity indicates many chose to stay home on the big...
Honda Hosts #OpenTheCheer Twitter Instant-Win Contest For Holiday Sales Event
The carmaker worked with RPA to craft a playful video-focused campaign that uses Twitter's instant-win cards, which were recently introduced and not...
