Peter Minnium

Peter Minnium is President of Ipsos Connect, where he leads the US team in helping companies measure and amplify how media, brands, and consumers connect through compelling content and great communications. Prior to his switch to market research, Peter was Head of Brand Initiatives at the IAB focused on addressing the under-representation of creative brand advertising online.

Television is dead. Long live video

Video consumption as we know it is transforming. Columnist Peter Minnium believes smart brands will find opportunities for growth and become more...

4 reasons why digital context matters

In a digital and programmatic world, it's easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead...

Digital advertising’s perverse incentives

Contributor Peter Minnium explains how selecting the wrong metrics in digital advertising can lead to “perverse incentives." To succeed, marketers...

MAdTech: The marketers’ view

As media, advertising and technology become increasingly interwined, contributor Peter Minnium takes a look at how marketers and agencies are...

6 secrets of digital storytelling

"Storytelling" is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell...

3 reasons why digital research is backwards

As digital advertising has evolved, our processes for measuring its effectiveness have stayed relatively the same. Columnist Peter Minnium explains...

It’s a mad, mad, MAdTech world

As the lines between media, advertising and technology blur, what does it mean for consumers and marketers? Columnist Peter Minnium discusses what...