Peter Minnium

Peter Minnium is President of Ipsos Connect, where he leads the US team in helping companies measure and amplify how media, brands, and consumers connect through compelling content and great communications. Prior to his switch to market research, Peter was Head of Brand Initiatives at the IAB focused on addressing the under-representation of creative brand advertising online.

Winning the social media marketing game

Contributor Peter Minium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win...

The five facets of media

A lot has changed in the media world in recent years, but contributor Peter Minnium explains how some aspects of the media experience remain...

8 tips for getting social media ads right

Are your social media ads missing the mark? Contributor Peter Minnium outlines eight tips and tricks to help you connect with your audience and build...

Television is dead. Long live video

Video consumption as we know it is transforming. Columnist Peter Minnium believes smart brands will find opportunities for growth and become more...

4 reasons why digital context matters

In a digital and programmatic world, it's easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead...

Digital advertising’s perverse incentives

Contributor Peter Minnium explains how selecting the wrong metrics in digital advertising can lead to “perverse incentives." To succeed, marketers...

MAdTech: The marketers’ view

As media, advertising and technology become increasingly interwined, contributor Peter Minnium takes a look at how marketers and agencies are...