Peter Minnium

Peter Minnium is president of Ipsos US, where he leads the US team in helping companies measure and amplify how media, brands, and consumers connect through compelling content and great communications. Prior to his switch to market research, Peter was Head of Brand Initiatives at the IAB focused on addressing the under-representation of creative brand advertising online.

Cleaning up digital ad pollution

Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives...

Be a clown, advertiser

Create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful...

Content may be king, but context is queen

We have reached a content peak and the context of how we learn about, access and make choices is now nearly as important as the quality of the...

The science of storytelling

The importance of storytelling has become universally accepted in today's marketing world, but why does it work so well? Contributor Peter Minnium...

Winning the social media marketing game

Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win...

The five facets of media

A lot has changed in the media world in recent years, but contributor Peter Minnium explains how some aspects of the media experience remain...

8 tips for getting social media ads right

Are your social media ads missing the mark? Contributor Peter Minnium outlines eight tips and tricks to help you connect with your audience and build...