Forget me not: 3 steps to make your PPC ads more memorable
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and...
Purna Virji is Senior Manager, PPC Training at Microsoft. Named by PPC Hero as the most influential PPC expert of 2016, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such as MozCon and SMX Advanced and is a popular industry columnist. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji.
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and...
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper...
Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for how...
It's not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over...
Advertisers, have you put together your Mother's Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to...
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search...
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the...
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and...
As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing...
Tax marketers, pay attention! Columnist Purna Virji discusses some developments that may impact your search campaigns this...
Columnist Purna Virji explores how a record-breaking sales day in China impacted paid search, and what this might mean for...