Rex Briggs

Rex Briggs is Founder and CEO of Marketing Evolution and has more than 20 years of experience in research and analytics. Rex focuses on omni-channel personal level marketing attribution and optimization. He served on the review board of JAR, and serves on Research World’s editorial board. He is the best-selling author of two books, "What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds" (2006) and "SIRFs Up, The Story of How Algorithms And Software Are Changing Marketing."

Confirm the integrity of your data

Work with partners who can help you build an early warning system for any data issues that arise because your investment is at...

5 ways to hack a higher marketing ROI

Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase...