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Work with partners who can help you build an early warning system for any data issues that arise because your investment is at stake.
Rex Briggs is Founder and CEO of Marketing Evolution and has more than 20 years of experience in research and analytics. Rex focuses on omni-channel personal level marketing attribution and optimization. He served on the review board of JAR, and serves on Research World’s editorial board. He is the best-selling author of two books, "What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds" (2006) and "SIRFs Up, The Story of How Algorithms And Software Are Changing Marketing."
Work with partners who can help you build an early warning system for any data issues that arise because your investment is at stake.
Rex Briggs | Mar 5, 2019 at 8:00 am ETHaving the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants.
Rex Briggs | Dec 28, 2018 at 9:05 am ETHow to assess your business' needs and adopt tools that provide real-time, person-based insights into your marketing efforts.
Rex Briggs | Nov 2, 2018 at 1:17 pm ETOnly when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving marketplace.
Rex Briggs | Sep 27, 2018 at 1:25 pm ETContributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it.
Rex Briggs | Jul 30, 2018 at 1:30 pm ETAround the world, marketing professionals working with brands large and small are facing a problem. It’s never been easy to measure marketing impact and quickly find ways to drive a higher ROI, and what makes the situation worse is that many of the tools upon which we rely were developed when we were primarily marketing […]
Rex Briggs | Jul 9, 2018 at 11:59 pm ETContributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement.
Rex Briggs | May 16, 2018 at 9:51 am ETYou may have heard about the wisdom of crowds, but how can you unlock this asset in your digital marketing work? Contributor Rex Briggs shares processes to use and pitfalls to avoid.
Rex Briggs | Feb 14, 2018 at 12:11 pm ETColumnist Rex Briggs explains his process for unlocking more potential for your clients through tests-and-learns.
Rex Briggs | Dec 19, 2017 at 11:21 am ETWhen an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions.
Rex Briggs | Oct 25, 2017 at 1:27 pm ET