Ric Dragon

Ric Dragon is the author of the DragonSearch Online Marketing Manual and Social Marketology (McGraw Hill 2012) and the ceo/co-founder of DragonSearch. He is a regular speaker for Google at their Get Your Business Online seminars. Dragon frequently speaks about the convergence of social media, process, information architecture, and sociology.

A Brand And Its Twitter Army

In 1886, a case was brought before the US Supreme Court: Santa Clara County versus the Southern Pacific Railroad Company.  The case was remarkable...

TweetLevel: A GPS For Twitter

The dog never ate my homework. Or at least, I never tried to use that as an excuse, which is odd, considering my family actually owned a dog kennel....

A Twitter Relationship Management Tool

As a bona fide Internet nerd, I dream about some odd things. At the top of my list is a Customer Relationship Management (CRM) system that spans all...

Tips For An Effective Twitter Chat

Fourteen years before Twitter had its debut at SxSW,  professor of educational psychology and semiotician Gary Shank wrote a paper titled Abductive...

Good Morning, Twitter

Just about each and every morning, business strategist Liz Strauss (@lizstrauss) goes over to her window overlooking the Lake Michigan shoreline of...

Filling the Sales Pipeline with Twitter

The very subject of this post makes me shudder:  the idea that social media in general and Twitter in particular, should be used for lead generation...