Sales organizations in media companies are facing a new world order
Adjustments in how we organize around an executive-level salesperson, rather than senior-level, to build and sign MSAs will better align for business...
Rob Rasko
Rob Rasko is a thought leader in the digital marketing industry. His venture, global digital solutions firm The 614 Group, enables results-driven client marketing efforts in the practice areas of content monetization and revenue strategy, brand safety, technology and digital systems integration, and corporate strategy.
Evolution of ad tech in 2019: Streaming services and content ownership
By the end of 2019, growing pains will give way to maturity in the ad...
How long will the brand safety conversation continue?
Every brand will have a nuanced definition of a safe online environment and that's where the complexity of this topic...
Predictions about data usage post-GDPR
Contributor Rob Rasko interviewed 3 industry leaders and asked, 'Has GDPR changed business practices, the perceptions around data usage and how...
Where software innovation is needed today: Martech
While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to...
Why are marketers talking about taking agency services in-house?
Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve....
Is establishing a brand-safety KPI a good idea?
Columnist Rob Rasko discusses the benefits of providing marketers and their agencies with a single metric for measuring brand...
Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically....
Imagining the possibilities of marketing and artificial intelligence
Ad tech isn't dead. In fact, thanks to artificial intelligence, it's evolving. Columnist Rob Rasko discusses the ways marketers are currently taking...
Takeaways for marketers from a conversation with Coke’s chief technologist
Columnist Rob Rasko chats with Alan Boehme, CTO of Coca-Cola, about how the soft drink giant is evolving technologically by creating a bridge between...
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue
Columnist Rob Rasko believes the next iteration of programmatic will look more like a futures market, where advertisers could buy inventory for...
The Brand Safety Industrial Complex: Does anyone benefit from making things safer?
What is the "Brand Safety Industrial Complex," and what challenges lie ahead for digital advertising? Columnist Rob Rasko takes a look at the history...
Publishers must start proactively fighting fraud and non-human traffic
Are publishers taking ad fraud seriously enough? Columnist Rob Rasko discusses the findings from a survey that looks at the impact of non-human...
How digital media won the White House for an ‘analog’ audience
Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016...
Predictions for the digital advertising industry in 2017
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming...
A different view on viewability
Columnist Rob Rasko discusses the challenges of viewability as a metric and explains why it may not be the way forward for the...
Which came first, the mobile app or the audience?
In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can...
Scaremongering in digital: Why ad blocking isn’t as dire as you think
Columnist Rob Rasko believes current ad-blocking predictions aren’t accurate. He offers his take on a realistic projected industry...
Putting the audience first in digital publishing and advertising
Columnist Rob Rasko believes digital publishers need to find the right balance between creating great content and monetizing...
Marketers mustn’t be afraid to click on ads
If your response to advertising is fear and avoidance, what kind of example are you setting? Besides, columnist Rob Rasko argues, creatives are...