Rob Rasko

Rob Rasko is a thought leader in the digital marketing industry. His venture, global digital solutions firm The 614 Group, enables results-driven client marketing efforts in the practice areas of content monetization and revenue strategy, brand safety, technology and digital systems integration, and corporate strategy.

A different view on viewability

Columnist Rob Rasko discusses the challenges of viewability as a metric and explains why it may not be the way forward for the...