What is identity resolution?
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...
Robin Kurzer
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
How are marketers using IoT in 2019?
Tell us your IoT plans in our short poll; we'll share the answers in a future...
Holiday shoppers spent record-breaking $126 billion online in 2018
Adobe found mobile drove more than half of holiday visits to retailer sites and generated one-third of...
RE/MAX rolls out new DIY video capability for agents
The real estate company's self-serve platform is the latest tool making it easy for marketers to produce video at...
What is attribution modeling?
Everything you need to know about attribution, including its benefits and...
Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
How viewability expectations are evolving and what that means for...
Quora advertisers can now retarget users who looked at specific questions
Question Retargeting campaigns run across the Quora...
It’s post-holiday return season: How marketers can make the best of it
U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the...
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads....
Alexa’s stellar holiday season bodes well for smart speakers, connected technology
Customers used Alexa to order gifts 3x more than last year and bought 'millions more Amazon devices' than they did in...
IAB Tech Lab rolls out podcast measurement compliance certification program
NPR, Rawvoice/Blubrry are the first to gain...
Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Entry is free and open through March 15,...
Bing releases Clarity, an open-source UX analytics tool
The open source tool lets webmasters 'replay' users' interactions such as mouse movements, touch gestures and click...
Why some marketers say Cyber Week is just too long
Here's how email marketers can sidestep the perils of a too-long holiday promotional...
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
The OM SDK has achieved adoption by 17...
Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend
What marketers can learn from the downsides of a record-breaking holiday sales...
YouTube drops paywall from some Originals, explores advertising
The details are still in the works, but some programs will become...
Feds take down international hacker ring that cost advertisers millions
What you should know about the dismantling of the 3ve and Methbot botnets....
Facebook passes key hurdle in MRC viewability reporting audit
The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its...