Google responds to large ad fraud operation that utilized more than 125 Android apps
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight...
Robin Kurzer
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans...
Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform
The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for...
Sales and marketing: Decision makers say you’re sending mixed messages
A LinkedIn study says that the silos between sales and marketing -- and the use of different data tools between them -- can leave a gap in messaging...
Analysts agree: E-commerce sales set to deliver robust holiday retail growth
Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134...
Twitter reported to be under investigation for violating GDPR
Irish privacy authorities are looking into whether Twitter was in breach of the European law when it refused to comply with a user's request to see...
Facebook purges 800 political spam Pages, accounts from its platform
The move is the latest effort by the beleagured social network to combat 'fake news' and stem the spread of...
GDPR complaints stack up across the EU as regulators prepare to issue fines
Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding...
Will Facebook’s news aggregation feature increase engagement for local publishers?
Now in more than 100 cities, "Today In" pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile app....
Facebook unveils new ad effectiveness tool for Marketing Partners
Along with Creative Compass, Facebook announced partner program expansions for consultants, smaller...
What marketers are saying about Facebook’s new Portal video chat devices
Some marketers see opportunity -- even if they don't quite know what that is...
Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
The company says that the SoundCloud partnership expands its total addressable audience to 100 million....
Marketers struggle to keep up with content creation demand for their personalization efforts
Businesses may need to invest more resources in content creation...
Agile methodology is becoming a must for marketing teams
Many of the speakers at this year's MarTech East conference in Boston lauded the process for its focus on the end...
The future is now: How AI, blockchain may solve some of the industry’s biggest challenges
Some of the most seasoned marketers in the industry tell us why these technologies could help save the...
Building your martech stack: Try design thinking to identify the right solutions
Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and 'go...
Ad ID Consortium will work with tech firms to help marketer access critical exposure data
The organization said it will provide marketers with data tied to device-based and people-based...
Mobile FM radio ads shown to drive incremental store traffic
Dial Report's new data shows a demonstrable lift for businesses on days that their radio spots...
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching...
