Why DX is about much more than football for the Minnesota Vikings
The Minnesota Vikings ehanced DX embraces social change as well as...
Rodric Bradford
Rodric J. Bradford is the Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal’s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world’s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. Bradford is an alumnus of the University of Missouri-Columbia.
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client...
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing...
How a UK food provider went from B2B to D2C in 7 days
SAP CX worked with Brakes in the UK to make rapid changes to its GTM...
Martech responds to the pandemic
MarTech Live and guest Anita Brearton discuss the role of marketing operations during the COVID...
The driving force behind the new Porsche digital brand experience
Building a digital experience for the 21st...
Getting the C-Suite to buy in on agile marketing
Look for way to highlight budget implications, effect on sales that agile workflows are...
Why ‘modelers,’ the data experts in marketing technology, are so needed now
It's in how they think compared to other roles in the marketing team that makes them incredibly...
The need to take a fresh look at consumer data
COVID really means rethinking customer data and journeys from the basics...
Marketers expect slight cut to martech budgets, but new platforms still the focus
Of course, virtual events technology is getting a good degree of attention from marketing teams, our survey...
Building a better Budweiser eCommerce platform
AB InBev found the commerce and supply chain features it needed in...
The importance of data and analytics to Adidas
We look at just one surprising finding from our Forecast 2021...
10 tactics to improve your email marketing campaigns
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your...
How the banking and financial services industries have turned digital
New kinds of services and platforms are helping banks with digital...
Agency commits to equality in influencer marketing
And sets itself measurable...
Release Notes: Intercom brings new features to the customer conversation
Building engagement through conversational...
How the auto sales industry is transforming into digital dealerships
Bringing the car-buying experience into the 21st...
How visual commerce is transforming the customer experience
What is visual commerce and how does it prove...
Selecting the right digital platform for a virtual event
The decision-making process behind...
Release Notes: Jivox launches purchase predictions for eCommerce
The solution generates and actions real-time purchase...