New approaches to affiliate marketing
Real-time data and personalization increase...
Rodric Bradford
Rodric J. Bradford is the Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal’s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world’s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. Bradford is an alumnus of the University of Missouri-Columbia.
Reasons for marketers to add drones to the martech stack
From monitoring foot traffic to creating aerial imagery, drones have a lot to offer...
How marketers can be more efficient with their data and operations
Review your current stack and look for data partnerships with...
Must-know tips for boosting your video strategy
Focus on CTV and pre-roll advertising while implementing multiple methods of...
How marketers should plan for implementing automation
Planning and goal-setting prior to implementation is key to...
How marketers can get the highest ROI out of podcasts
Planning, content and guest selection are at the foundation of a successful podcast...
Why journey mapping is important for companies with multiple brands
Mapping is important to see how customer jumped from one brand to...
The growing importance of content analytics
Analysis and measurement is foundational for content...
How to bring more value to your email marketing
Adding value to email marketing will be extremely important in outreach to Generation...
Why DX is about much more than football for the Minnesota Vikings
The Minnesota Vikings ehanced DX embraces social change as well as...
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client...
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing...
How a UK food provider went from B2B to D2C in 7 days
SAP CX worked with Brakes in the UK to make rapid changes to its GTM...
Martech responds to the pandemic
MarTech Live and guest Anita Brearton discuss the role of marketing operations during the COVID...
The driving force behind the new Porsche digital brand experience
Building a digital experience for the 21st...
Getting the C-Suite to buy in on agile marketing
Look for way to highlight budget implications, effect on sales that agile workflows are...
Why ‘modelers,’ the data experts in marketing technology, are so needed now
It's in how they think compared to other roles in the marketing team that makes them incredibly...
The need to take a fresh look at consumer data
COVID really means rethinking customer data and journeys from the basics...
Marketers expect slight cut to martech budgets, but new platforms still the focus
Of course, virtual events technology is getting a good degree of attention from marketing teams, our survey...
Building a better Budweiser eCommerce platform
AB InBev found the commerce and supply chain features it needed in...