New approaches to affiliate marketing
Real-time data and personalization increase...
Rodric J. Bradford is the Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal’s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world’s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. Bradford is an alumnus of the University of Missouri-Columbia.
Real-time data and personalization increase...
From monitoring foot traffic to creating aerial imagery, drones have a lot to offer...
Review your current stack and look for data partnerships with...
Focus on CTV and pre-roll advertising while implementing multiple methods of...
Planning and goal-setting prior to implementation is key to...
Planning, content and guest selection are at the foundation of a successful podcast...
Mapping is important to see how customer jumped from one brand to...
Analysis and measurement is foundational for content...
Adding value to email marketing will be extremely important in outreach to Generation...
The Minnesota Vikings ehanced DX embraces social change as well as...
Implementing agile marketing in the planning process results in better internal communications and client...
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing...
SAP CX worked with Brakes in the UK to make rapid changes to its GTM...
MarTech Live and guest Anita Brearton discuss the role of marketing operations during the COVID...
Building a digital experience for the 21st...
Look for way to highlight budget implications, effect on sales that agile workflows are...
It's in how they think compared to other roles in the marketing team that makes them incredibly...
COVID really means rethinking customer data and journeys from the basics...
Of course, virtual events technology is getting a good degree of attention from marketing teams, our survey...
AB InBev found the commerce and supply chain features it needed in...