Marketing is more than KPIs, it’s service
We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're...
Apr 4, 2019 at 10:42 am ET
Ryan Phelan
Ryan Phelan is co-founder of Origin Email and brings nearly two decades of worldwide online marketing and email experience. Ryan is a respected thought leader and nationally distinguished speaker with a history of experience from Adestra, Acxiom, BlueHornet, Sears Holdings, Responsys and infoUSA. In 2013 he was named one of the top 30 strategists in online marketing and is the Chairman Emeritus of the EEC Advisory Board. Ryan also works with start-up companies as an advisor, board member and investor.
Get your email marketing program back on track by reviewing the basics
Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and...
Brand equity: Does your email build it up or tear it down?
Here are three questions to ask yourself before you send your next...
Here’s how marketers get motivated for the new year
Analyze your numbers, goals, strategies and tactics because it's important to document why you succeeded or failed in order to find improvements in...
4 1/2 predictions for marketers in 2019
Marketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming...
Marketers must capitalize on the new wave of email innovation
Discover which companies are pushing the virtual envelope in the email marketing...
How the Halloween zombies can help close your revenue gap
Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your...
The business stats you must have on instant recall
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs....
Want real email results? Stop focusing on the open rate
Contributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant results....
The best unsubscribe email is the one you don’t send
If you're still sending unsubscribe confirmations, you're likely just annoying people. Contributor Ryan Phelan offers some better options for staying...
What’s the future of consumer data now that Facebook is pulling back?
With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in....
4 questions to launch your data-driven email strategy
Pondering bringing in additional data sources to enhance your email program? Contributor Ryan Phelan offers advice on getting...
Got a few minutes? Do a 5-point email audit
How effective is your email program? Columnist Ryan Phelan walks you through a five-point email audit to help you understand what's working and what...
Message to email marketers: Show me something different in 2018
Don't stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines nine ways you can push the envelope in...
4 killer tips to help you spy on your competitors during the holidays (and after)
As the holidays kick retailers into overdrive, now is the perfect time to discover what your competition is doing. Columnist Ryan Phelan shares four...
What you can learn from a bad email
There's good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix...
Should marketing emails use a ‘no-reply’ email address?
Don't send the wrong message to your customers. Columnist Ryan Phelan explains why using “do-not-reply” or “no-reply” in your email sending...
Get into the email automation game
If you haven't yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks through the key steps that...
Incremental innovation: How to make big changes in your email program, one step at a time
Launching a new full-blown email program takes time and money most marketers don't have. Contributor Ryan Phelan suggests focusing on one small...
Progressive profiling: Why it’s a win for you and your customers
Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your...