How a podcast can add value to your marketing
If you're betting big on webinars or podcasts, make sure you can add value...
As the co-founder of RPEOrigin.com, Ryan Phelan's two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. Working with peers to advance digital marketing and mentoring young marketers and entrepreneurs are two of Ryan's passions. Ryan is the Chairman Emeritus of the Email Experience Council Advisory Board and a member of numerous business community groups. He is also an in-demand keynote speaker and thought leader on digital marketing.
If you're betting big on webinars or podcasts, make sure you can add value...
How to change your approach to strategic planning in this fast-moving business...
Five facts to bear in mind as we prepare for the New...
Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and...
Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get...
Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been...
Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this...
Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current...
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations begin...
Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with...
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your...
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other...
In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the...
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to change...
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our...
It’s time to dig deep, gear up and find inspiration to survive the holiday season...
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to...
How you manage your wins is just as important as managing failure if you want your email program to keep...
Now is the time to check your program metrics and get your holiday planning on...
Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our...