Agile marketing in the era of COVID-19, BLM and recession
Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current...
Ryan Phelan
Ryan Phelan is co-founder of Origin Email and brings nearly two decades of worldwide online marketing and email experience. Ryan is a respected thought leader and nationally distinguished speaker with a history of experience from Adestra, Acxiom, BlueHornet, Sears Holdings, Responsys and infoUSA. In 2013 he was named one of the top 30 strategists in online marketing and is the Chairman Emeritus of the EEC Advisory Board. Ryan also works with start-up companies as an advisor, board member and investor.
Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations begin...
A new KPI for marketers: Humanity
Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with...
Authenticity is now more important than ever during the coronavirus
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your...
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other...
Is your marketing department the ‘useful idiot’ of your business?
In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the...
Your ability to adapt and learn is essential to your success in 2020
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to change...
Email marketers: Keep growing, but also take the time to teach others
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our...
Moving holiday email campaigns over the finish line
It’s time to dig deep, gear up and find inspiration to survive the holiday season...
Getting the big picture for the future of email
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to...
Here’s how to build on your email success
How you manage your wins is just as important as managing failure if you want your email program to keep...
In a summer lull with your email marketing?
Now is the time to check your program metrics and get your holiday planning on...
Don’t be too quick to dismiss established best practices for email
Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our...
I got mansplained and it changed my marketing
We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways...
How connected are you to your brand’s customer service?
Invest in your customer base in the same way you want them to invest in your company. These three steps can get you...
Marketing is more than KPIs, it’s service
We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're...
Get your email marketing program back on track by reviewing the basics
Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and...
Brand equity: Does your email build it up or tear it down?
Here are three questions to ask yourself before you send your next...
Here’s how marketers get motivated for the new year
Analyze your numbers, goals, strategies and tactics because it's important to document why you succeeded or failed in order to find improvements in...
4 1/2 predictions for marketers in 2019
Marketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming...