Announcing the Stackie & Hackie Awards for MarTech San Francisco 2017
I’m excited to kick off the third year of The Stackies, which will culminate in an opening awards ceremony at the MarTech Conference in San...
Scott Brinker
Scott Brinker is the president and CTO of ion interactive, a leading provider of landing page management and conversion optimization software. Scott is the conference chair of the MarTech® Conference, a vendor agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. He also writes a blog on marketing technology, Chief Marketing Technologist. Follow him on twitter via @chiefmartec.
Do you have the martech knowledge you need?
Albert Einstein said, “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again....
The year in review: Top 5 MarTech insights and showstoppers
As we turn our eyes towards the new year and the next MarTech conference we have much to reflect on. The pace of change and adoption of marketing...
Registration for MarTech San Francisco is open!
MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With 2017 promising to deliver even...
Want to speak at MarTech 2017? Here’s how
The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San...
Don’t miss MarTech Europe next week. Hope to see you there!
I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us...
See the complete agenda for MarTech Europe
Technology-powered marketing, or “modern” marketing, is reshaping organizations’ processes, operations and managerial hierarchies and enabling...
MarTech Europe preview: Here’s what to expect in 6 weeks
We’re only six weeks away from MarTech Europe in London, November 1–2, and I’m thrilled with the program — an incredible roster of speakers...
MarTech Europe is just 2 months away, don’t miss out!
We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The...
The Challenge Of Searching For (& Marketing) Marketing Technology
Did the marketing technology landscape break Google? Columnist Scott Brinker explores this important question for the industry's development....
50 Fascinating Marketing Tech Companies, All In One Room
Join Us For MarTech: The Marketing Tech Conference, March 31-April 1 In San...
Number Of Martech Companies Doubles To 2,000 In 2015
Social media and content marketing are among the biggest categories for marketing technology companies, while influence marketing, performance &...
Marketing Technology Innovation Thrives In The Intersections
Looking for the business disciplines seeing the most rapid change and innovation? Contributor Scott Brinker examines where traditional departments...
Interactive Content: The Successor Of The Landing Page
I’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the concepts...
The 4th Wave Of Content Marketing: Marketing Apps
Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and...
Marketing Apps: Where Media, Messages & Mechanisms Converge
One of the overarching trends in our industry is that marketing is shifting from being in the business of delivering communications —...
You Can Love Your Marketing Data, Just Don’t Fall Under Its Spell
I admit it: I have a conflicted relationship with data. On the plus side, I believe that data is one of the three biggest benefits that the...
The Kaleidoscopic Marketing Technology Landscape
Marketing is thriving. Budgets are growing. Responsibilities are growing. Influence in the C-suite is growing. And the marketing technology landscape...
10 New Year’s Resolutions For Marketers
It’s the Eve of a New Year. Aside from the celebrations, it’s a fine time to spend a few minutes contemplating goals for the New Year...
Marketing Technologists Are The Secret Weapon Of Conversion Optimization
I’ve been working in the conversion optimization space for over seven years. (My company offers a software platform for creating and testing...
