Want to speak at MarTech 2017? Here’s how
The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San...
Scott Brinker
Scott Brinker is the president and CTO of ion interactive, a leading provider of landing page management and conversion optimization software. Scott is the conference chair of the MarTech® Conference, a vendor agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. He also writes a blog on marketing technology, Chief Marketing Technologist. Follow him on twitter via @chiefmartec.
Don’t miss MarTech Europe next week. Hope to see you there!
I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us...
See the complete agenda for MarTech Europe
Technology-powered marketing, or “modern” marketing, is reshaping organizations’ processes, operations and managerial hierarchies and enabling...
MarTech Europe preview: Here’s what to expect in 6 weeks
We’re only six weeks away from MarTech Europe in London, November 1–2, and I’m thrilled with the program — an incredible roster of speakers...
MarTech Europe is just 2 months away, don’t miss out!
We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The...
The Challenge Of Searching For (& Marketing) Marketing Technology
Did the marketing technology landscape break Google? Columnist Scott Brinker explores this important question for the industry's development....
50 Fascinating Marketing Tech Companies, All In One Room
Join Us For MarTech: The Marketing Tech Conference, March 31-April 1 In San...
Number Of Martech Companies Doubles To 2,000 In 2015
Social media and content marketing are among the biggest categories for marketing technology companies, while influence marketing, performance &...
Marketing Technology Innovation Thrives In The Intersections
Looking for the business disciplines seeing the most rapid change and innovation? Contributor Scott Brinker examines where traditional departments...
Interactive Content: The Successor Of The Landing Page
I’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the concepts...
The 4th Wave Of Content Marketing: Marketing Apps
Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and...
Marketing Apps: Where Media, Messages & Mechanisms Converge
One of the overarching trends in our industry is that marketing is shifting from being in the business of delivering communications —...
You Can Love Your Marketing Data, Just Don’t Fall Under Its Spell
I admit it: I have a conflicted relationship with data. On the plus side, I believe that data is one of the three biggest benefits that the...
The Kaleidoscopic Marketing Technology Landscape
Marketing is thriving. Budgets are growing. Responsibilities are growing. Influence in the C-suite is growing. And the marketing technology landscape...
10 New Year’s Resolutions For Marketers
It’s the Eve of a New Year. Aside from the celebrations, it’s a fine time to spend a few minutes contemplating goals for the New Year...
Marketing Technologists Are The Secret Weapon Of Conversion Optimization
I’ve been working in the conversion optimization space for over seven years. (My company offers a software platform for creating and testing...
No, Really, You Should Test That
“You should test that.” It’s a phrase that Chris Goward, founder and CEO of marketing optimization agency WiderFunnel, has probably...
The Artist Formerly Known As The Marketing Funnel
The Egyptians had the pyramid. The Greeks had the circle. Prince had his funky love symbol. And marketers? Well, we have the funnel. The marketing...
Marketing Metrics & Quantum Physics
Sitting at the airport the other day, trapped by an indeterminately delayed flight, I picked up a copy of Scientific American. After all, for all the...
Are You Smarter Than A Supercomputer? It Depends.
Who knows what is best for your customers? You or a computer algorithm? That is the question that big data has raised for many marketers. And like...
