An email marketer’s top-level guide to DMARC, your best anti-phishing tool
How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to...
Scott Heimes
Scott Heimes serves as Chief Marketing Officer at SendGrid, where he is responsible for the company's brand strategy, driving demand for its solutions and leading global marketing operations. Scott oversees corporate marketing, demand generation, corporate communications, partnerships and alliances, international expansion and SendGrid’s community development team.
Upgrade your email blasts with four simple tactics
Email marketers' use of the email blast isn't going away any time soon. But Columnist Scott Heimes explains how you can do it the right way to avoid...
Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to...
Using email to curate one-to-one relationships with customers
Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized...
How to grow your email marketing list without resorting to shortcuts
How can you grow your email list -- without the risk and expense of purchasing one? Columnist Scott Heimes shares three tips to help you increase...
Personalization in a post-brick-and-mortar world
Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online...
6 tips to get subscribers to open marketing emails
With ever-crowded in-boxes, how do you get your emails to stand out from the competition? From double opt-ins to savvy subject lines, columnist Scott...
5 tips for sending an email blast without getting blacklisted
Marketers need to plan carefully to ensure their email campaigns actually reach inboxes. Columnist Scott Heimes outlines five tips to help you avoid...
Using marketing automation to create successful email programs in 2017
Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that's right for...
Revamping your email marketing program for the new year
Ready to make some New Year's resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in...
Getting the most out of your holiday emails
With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your...
Mastering the email ecosystem for effective marketing
From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing...
How to find the email personalization sweet spot
How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email...
Email marketing in the age of social media
Which is better: email or social? Columnist Scott Heimes explains why it doesn't have to be one or the other; your email marketing and social media...
How to make your email marketing engaging to millennials
How can email marketers engage millennials? Columnist Scott Heimes offers tips on how to grab the attention of millennial recipients and retain their...
5 ways to send the most relevant emails to your recipients
How do you get people to open and engage with your emails? Columnist Scott Heimes says it's all about sending what they want to receive....
How to reduce the risk of getting email blacklisted
How do you avoid getting on the dreaded blacklist? There's no stop-gap solution, but columnist Scott Heimes outlines some best practices to help your...
Gaining real estate in the inbox when campaigning in the 2016 election
How can political candidates use email marketing to successfully reach voters? Columnist Scott Heimes has some tips for political...
Email deliverability issues? Here are the 5 questions you should be asking
If you're an email marketer who's experiencing problems with deliverability, columnist Scott Heimes discusses the steps you can take to diagnose and...
Everything you need to know for successful email A/B testing
Just getting started with A/B testing, or looking to fine-tune your strategy? Columnist Scott Heimes walks you through the essentials to help you get...
