5 email marketing trends to watch in 2018
What's on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape...
Scott Heimes
Scott Heimes serves as Chief Marketing Officer at SendGrid, where he is responsible for the company's brand strategy, driving demand for its solutions and leading global marketing operations. Scott oversees corporate marketing, demand generation, corporate communications, partnerships and alliances, international expansion and SendGrid’s community development team.
Here’s what you need to know for email marketing success in 2018
The holiday season isn't completely over! Columnist Scott Heimes shares four emailing tips to help you improve your results in the inbox for New...
Embedding images in email? Consider these 3 techniques
Embedding images in an email can be tricky. Columnist Scott Heimes walks you through three methods email marketers use to help you prepare for...
3 tips to consider before resending that email
Don't make the mistake of resending emails to subscribers who have ignored your previous messages. Columnist Scott Heimes shares three alternatives...
The ABCs of improving email deliverability
How do you ensure your emails are reaching your recipients' inboxes? Columnist Scott Heimes discusses the steps you can take to stay in good standing...
An email marketer’s top-level guide to DMARC, your best anti-phishing tool
How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to...
Upgrade your email blasts with four simple tactics
Email marketers' use of the email blast isn't going away any time soon. But Columnist Scott Heimes explains how you can do it the right way to avoid...
Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to...
Using email to curate one-to-one relationships with customers
Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized...
How to grow your email marketing list without resorting to shortcuts
How can you grow your email list -- without the risk and expense of purchasing one? Columnist Scott Heimes shares three tips to help you increase...
Personalization in a post-brick-and-mortar world
Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online...
6 tips to get subscribers to open marketing emails
With ever-crowded in-boxes, how do you get your emails to stand out from the competition? From double opt-ins to savvy subject lines, columnist Scott...
5 tips for sending an email blast without getting blacklisted
Marketers need to plan carefully to ensure their email campaigns actually reach inboxes. Columnist Scott Heimes outlines five tips to help you avoid...
Using marketing automation to create successful email programs in 2017
Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that's right for...
Revamping your email marketing program for the new year
Ready to make some New Year's resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in...
Getting the most out of your holiday emails
With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your...
Mastering the email ecosystem for effective marketing
From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing...
How to find the email personalization sweet spot
How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email...
Email marketing in the age of social media
Which is better: email or social? Columnist Scott Heimes explains why it doesn't have to be one or the other; your email marketing and social media...
How to make your email marketing engaging to millennials
How can email marketers engage millennials? Columnist Scott Heimes offers tips on how to grab the attention of millennial recipients and retain their...