Scott Vaughan

Scott Vaughan is Chief Growth Officer of Integrate, an enterprise marketing software and solutions provider. With previous roles as CMO and B2B revenue marketing leader, Scott leads Integrate’s go-to-market, customer, and growth strategies. Scott’s experience and passion are fueled by working with customers and partners to create new levels of business and customer value.

Why is marketing so dang hard?

As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can...

The Resurgence Of Outbound Marketing

Inbound isn't the be-all and end-all of marketing. Columnist Scott Vaughan offers up some steps to help make your outbound just as effective as your...