What mobile marketers really need to know about deep linking
Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used....
Shani Rosenfelder
Shani Rosenfelder is the Head of Content & Mobile Insights at AppsFlyer, the global leader in mobile attribution and marketing analytics. He has over 10 years of experience in key content and marketing roles across a variety of leading online companies and startups. Combining creativity, analytical prowess and a strategic mindset, Shani is passionate about building a brand's reputation and visibility through innovative, content-driven and data-driven projects.
Singles Day was a global shopping phenomenon, but will US marketers hop on board?
Singles Day may have come and gone, but that doesn't mean you can't make it part of your 2018 marketing strategy. Contributor Shani Rosenfelder...
What’s next (and now) for mobile attribution
Contributor Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practices that will shape it going...
Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
Don't let "quantity over quality" be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean...
Why mobile marketers need to start measuring ROI right now
Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI...