Topic Targeting Teamwork
There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining strategies can...
Shelley Ellis
Shelley Ellis is the VP of Media at Advice Interactive Group where she develops plans that strive to achieve the most effective spend plans possible to meet client's digital marketing and targeting goals.
Display Campaign Efficiency Using Code Names And Filtering
I have a passion for filters, especially in partnership with Excel, the AdWords User Interface (UI) and AdWords Editor. Regardless of whether you are...
Is It Time For A Remarketing Review?
Many of you have taken the first steps toward setting up Google Display Network (GDN) remarketing campaigns. It may be time to review and refine...
Local Marketing Meets Display Advertising
Most of my local clients over the years have had one thing in common – shoestring marketing budgets. With so little money set aside specifically...
Google Analytics Features For Google Display Campaigns
If you haven’t married your AdWords account with your Analytics account, now is a good time to take that step forward. Otherwise, you are missing...
Keyword Themes Or Individual Keyword AdGroups In Google Display — Which Is Better?
For the last couple of weeks, I’ve had my AdWords Display Network lab coat on. I needed volume and more conversions for my Google AdWords account,...
Don’t Fall Victim To GDN Placement “Exclusion” Overkill
The foundation for every Google Display Network (GDN) strategy is placements. It doesn’t matter what campaign settings you use or how you set your...
Interactive Advertising: Way Beyond Shooting Ducks
Flash back to the 90s to a time when interactive Flash ads were fairly fresh. Do you remember those “shoot the duck” leaderboard banner...
Tools For Spying On Your Competitor’s Display Ads
Just go ahead and admit it. We’ve all had a fascination with spies since we were kids. That’s why we flock to spy movies like Mission...
AdWords Video For “All” — Getting Started
The biggest change/evolution on the display front in the last couple of months was the announcement from Baljeet Singh, group product manager on...
Getting The Most Out Of Google’s Contextual Targeting Tool
Google has a free tool that I consider to be a Swiss army knife of free keyword tools. Few people even know this free tool exists. Many of those...
The Future of Retargeting, Remarketing and Remessaging
Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept. Retargeting...
Mix & Match Targeting In The Google Display Network
In the “old” days of the Google Content Network, now known as the Google Display Network, your only option was to give Google a few keywords (and...
Would Retargeting Look Good With My Current Marketing?
Odds are you probably have one really good pair of shoes that will work with almost anything in your wardrobe. Just like that versatile pair of...