Topic Targeting Teamwork
There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining strategies can...
Shelley Ellis is the VP of Media at Advice Interactive Group where she develops plans that strive to achieve the most effective spend plans possible to meet client's digital marketing and targeting goals.
There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining strategies can...
I have a passion for filters, especially in partnership with Excel, the AdWords User Interface (UI) and AdWords Editor. Regardless of whether you are...
Many of you have taken the first steps toward setting up Google Display Network (GDN) remarketing campaigns. It may be time to review and refine...
Most of my local clients over the years have had one thing in common – shoestring marketing budgets. With so little money set aside specifically...
If you haven’t married your AdWords account with your Analytics account, now is a good time to take that step forward. Otherwise, you are missing...
For the last couple of weeks, I’ve had my AdWords Display Network lab coat on. I needed volume and more conversions for my Google AdWords account,...
The foundation for every Google Display Network (GDN) strategy is placements. It doesn’t matter what campaign settings you use or how you set your...
Flash back to the 90s to a time when interactive Flash ads were fairly fresh. Do you remember those “shoot the duck” leaderboard banner...
Just go ahead and admit it. We’ve all had a fascination with spies since we were kids. That’s why we flock to spy movies like Mission...
The biggest change/evolution on the display front in the last couple of months was the announcement from Baljeet Singh, group product manager on...
Google has a free tool that I consider to be a Swiss army knife of free keyword tools. Few people even know this free tool exists. Many of those...
Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept. Retargeting...
In the “old” days of the Google Content Network, now known as the Google Display Network, your only option was to give Google a few keywords (and...
Odds are you probably have one really good pair of shoes that will work with almost anything in your wardrobe. Just like that versatile pair of...