Simon Heseltine

Simon Heseltine is the Vice President of Audience Growth at Trader Interactive, a leading provider of digital offerings to include CycleTrader, RVTrader, RV Web Services, Commercial Web Services, CommercialTruckTrader and EquipmentTrader.com. He was one of the first columnists on Search Engine Land in 2007 to write about in-house teams and has won numerous industry awards for his expertise in managing them.

Is SEO table stakes? (Hint: No!)

Anyone know why the idea that SEO is no longer a specialized practice and has turned into table stakes has taken hold? ...