Recognizing the subtle signs that point to possible ad fraud
How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior...
Soo Jin Oh is Gamut’s Vice President of Client Strategy & Solutions, overseeing the planning, media strategy, and ad operations team. In this role, she spearheads Gamut's data strategy, channel partnerships, and product development. Soo Jin has over 14 years of experience in digital on both the buy and sell side. Prior to joining Gamut, she served as the SVP of Data Business and Ad Operations at Magnetic, where she led the company's acquisition of strategic data partners and was responsible for all post-sales operations. Before that, she was the VP of Ad Operations at IDG Technetwork, where she built and managed the ad operations teams for multiple business units, including display, video, mobile, and data. She was also part of the core team at Dogtime Media, the largest pet vertical network that sold to Evolve Media. She kick-started her digital career at Google, and has spoken at many industry events, including OMMA LA, OMMA Audience Targeting, OMMA London, iMedia, and Conversion Conference Chicago.
How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior...
Programmatic ad fraud is a looming problem for marketers, but contributor Soo Jin Oh lays out some strategies that can help you combat it....
As consumer activity continues to move toward digital, marketers need to evolve to adapt to that trend. Columnist Soo Jin Oh shares stats to help you...
As consumers become more receptive to native ads, marketers are taking notice. Columnist Soo Jin Oh explains why it's time for your brand to hop on...
For both presidential and digital campaigns, the same message holds true, says columnist Soo Jin Oh. You need to deliver the right message to the end...
With myriad ways for brands to get their message out, columnist Soo Jin Oh points out key strategies to help marketers stay ahead of the...
With consumers using a plethora of devices to research and make purchases, columnist Soo Jin Oh believes getting a handle on mobile intent is crucial...
Columnist Soo Jin Oh reviews mobile trends over the 2014 holiday season revealing the power of mobile for e-tailers and...
For marketers and agencies alike, 2014 was considered the year of mobile. There were countless articles, predictions and reports this year about how...
Columnist Soo Jin Oh discusses this valuable marketing channel that's coming along just in time for the...
How can you target users with relevant ads across multiple devices? Columnist Soo Jin Oh explains the state of the art and provides some...
Need a better plan for mobile? Follow Starbucks' example to take your brand to new heights and beyond with a proven mobile...
Although we are smack in the middle of the summer season, consumers are already beginning to think about holiday shopping. According to a 2013 Google...
In this complex and fragmented marketing landscape where a consumer’s purchasing journey moves from desktop to mobile to offline channels,...
Father’s Day has just passed, and that means many consumers were scrambling last week to ensure their father’s gift arrived in time for...
A recent eMarketer report, “U.S. Tablet Users: Q1 2014 Forecast and Comparative Estimates,” predicts that the number of dual tablet and...